Research, tracking, and search visibility.
6 listed
The deepest backlink and competitor research data in SEO.
Ahrefs is an SEO suite known for its backlink index, Site Explorer, keyword research, and site audits. It has added rank tracking, report building, and Brand Radar for AI visibility.
The broadest all-round SEO suite, from keyword research to client reports.
Semrush combines keyword research, competitor analysis, backlink data, site audits, rank tracking, and reporting in one subscription, and is expanding into AI search visibility. It is the default all-rounder for agencies that run SEO for several clients.
Enterprise AI visibility platform with agents and crawler analytics.
Profound is an AI visibility platform that tracks brand answers across engines such as ChatGPT, Gemini, and Google AI Overviews, with prompt volume data, agent analytics from CDN and cloud integrations, and agents that help draft content. Its pricing page shows a free trial and a custom Enterprise plan.
A lower-cost all-in-one SEO platform with an agency add-on.
SE Ranking covers keyword tracking, site audits, backlinks, content tools, and AI search tracking. An optional Agency Pack adds white-label reporting and client seats.
AI visibility tracking with crawler logs and article generation.
Promptwatch tracks how a brand appears in AI answers across several engines, shows the citations and sources behind those answers, and adds crawler logs, visitor analytics, and AEO article generation. It is aimed at SEO teams and agencies that want to act on AI visibility gaps, not just measure them.
A long-standing, beginner-friendly SEO suite with trusted link metrics.
Moz Pro bundles keyword research, rank tracking, site crawls, and link analysis, and is the home of Domain Authority. It aims at in-house marketers, agencies, and SEO teams who want something approachable.