Review
SpyFu Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
A strong value for competitor and PPC research, with white-label reports and API from the Professional plan. User seats are limited and extra users cost a monthly fee, and no free trial was stated. Pricing: Basic $29-$39, Professional $89-$119, and Team $187-$249 per month (annual vs monthly billing).
What is SpyFu and who is it for in 2026?
SpyFu shows the keywords and ads competitors rank and bid on, with rank tracking, a site audit with AI fixes, white-labeled reporting on higher plans, and Google Ads campaign tools. Plans scale by tracked keywords, users and crawl pages.
Who it suits: Agencies that do both SEO and PPC competitor research and want white-label reports at a mid-range price.
SpyFu is a competitor research tool known for its large keyword and domain database. It shows the organic keywords a competitor ranks for and the paid keywords and ads they bid on, and it adds rank tracking, a site audit with AI fixes, and white-labeled reporting on higher plans.
It appeals to agencies that do both SEO and PPC, and to teams that want solid competitor data without paying for the biggest suites. This review covers the plans, the agency features, and the limits.
| Detail | Summary |
|---|---|
| Best for | Small to mid-size agencies |
| Editorial score | 4.2 / 5 |
| Review-site ratings | G2 4.6 |
| Pricing | Basic $29-$39, Professional $89-$119, and Team $187-$249 per month (annual vs monthly billing). |
How much does SpyFu cost for agencies in 2026?
SpyFu lists Basic at $29 per month on annual billing ($39 monthly), Professional at $89 annually ($119 regular monthly price), and Team at $187 annually ($249 monthly). Professional shows a discounted first month and then the regular price. A free trial was not stated.
Basic covers one user, 5,000 weekly tracked keywords, a site audit of 50,000 pages, and 10 automated reports. Professional covers 15,000 tracked keywords, unlimited search results and exports, ten years of history, white-labeled reporting, API access, and Search Console integration. Team covers five users and 50,000 tracked keywords with unlimited reports and tracking projects.
Extra users cost a monthly fee on every plan, so an agency with several account managers should total seats as well as keywords.
| Plan | Price | What stands out |
|---|---|---|
| Basic | $29 per month (annual billing); $39 monthly | 1 user, 5,000 weekly tracked keywords, site audit of 50,000 pages, 10 automated reports |
| Professional | $89 per month (annual billing); $119 monthly | 1 user, 15,000 tracked keywords, white-labeled reporting, API access, Search Console, 500,000 audit pages |
| Team | $187 per month (annual billing); $249 monthly | 5 users, 50,000 tracked keywords, unlimited reports and tracking projects, 2 million audit pages |
Does SpyFu work for agency reporting?
From Professional, yes. White-labeled reporting and API access start there, and the Team plan adds five users and unlimited automated reports. Basic leaves out white-label reports, the API, and Search Console integration.
Client dashboards were not stated, so agencies usually send exported or scheduled reports rather than giving clients a login.
What are SpyFu strengths and gaps?
Strengths are competitor keyword research and PPC visibility. G2 reviewers call it a great option for lower budgets, with a user-friendly dashboard and a clear view of the organic keywords competitors rank for.
Gaps are published security and support detail. Its features, security, and help pages returned errors, so GDPR, SOC 2, SSO, and support hours were not stated, and no mobile app is stated.
It also helps to know what SpyFu is not. It is a research tool first, so link-building data is lighter than in Ahrefs, and the site audit is smaller than a dedicated crawler. Agencies often use it alongside a crawler such as Screaming Frog and a reporting tool, and use SpyFu where competitor and paid-search insight is the main question.
What integrations, security, and support does SpyFu offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what SpyFu states publicly, as checked in October 2026.
| Area | What SpyFu offers |
|---|---|
| Integrations | Google Search Console and API access from Professional, plus pre-built Google Ads campaigns; Looker Studio was not stated |
| Security | GDPR, SOC 2, SSO and two-factor authentication were not stated, and its security page returned an error |
| Support | Email, live chat and phone are listed for account changes; Hours and response times are not stated |
| Apps | No mobile app stated |
What are the pros and cons of SpyFu for agencies?
Here is a quick summary of where SpyFu helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- Competitor SEO and PPC keyword research with 10 or more years of history on higher plans.
- White-labeled reporting, API access and Search Console integration from Professional.
- Team plan includes 5 users and 50,000 weekly tracked keywords.
- Good G2 reviews from a large base.
Cons
- Extra users cost a monthly fee on every plan.
- Basic has no white-label reports, API or Search Console integration.
- Professional shows a discounted first month and a higher regular price.
- No free trial was stated, and security and support details were not available.
What do reviewers say about SpyFu?
Public review sites give a useful read on how SpyFu holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.6 / 5 | 518 |
Recurring reviewer themes
- G2 shows SpyFu at 4.6 from 518 reviews.
- G2 reviewers call it a great option for lower budgets with a user-friendly dashboard.
- Reviewers value seeing the organic keywords competitors rank for.
How does SpyFu compare with its alternatives?
Next to Semrush, SpyFu is cheaper and more focused on competitor and PPC research, while Semrush covers the whole workflow. Next to Ahrefs, it has less link data but stronger PPC history. Next to SE Ranking, it is a research tool rather than a rank-tracking suite. The table compares the four.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| SpyFu | 4.2 / 5 | G2 4.6 | Basic $29-$39, Professional $89-$119, and Team $187-$249 per month (annual vs monthly billing). | Small to mid-size agencies |
| Semrush | 4.5 / 5 | Capterra 4.6, G2 4.4 | Free account with limits, 7-day trial. Paid plans start at roughly $117.33-$139 per month (billed annually vs monthly) and go up with projects and tracked keywords. | Solo consultants to large agencies |
| Ahrefs | 4.6 / 5 | Capterra 4.7, G2 4.5 | Plans from about $129 per month (Lite) to $449 (Advanced), plus a Starter plan and a free option. AI add-ons start around $199 per month. | SEO specialists and agencies |
| SE Ranking | 4.3 / 5 | G2 4.7 | Core about $103.20-$129 and Growth about $223.20-$279 per month (annual vs monthly). Agency Pack adds about $69 per month. 14-day free trial. | Small to mid-size agencies |
How should an agency roll out SpyFu?
Start with one client, load their competitors, and pull the organic and paid keyword gaps.
Set up tracked keywords and an automated report, and use white-labeled reporting from Professional.
Add users only as needed, since each extra user costs a monthly fee.
Who should choose SpyFu, and who should skip it?
No tool fits every agency. Use these lists to check whether SpyFu matches how your team works before you start a trial.
Choose SpyFu if
- You do both SEO and PPC research for clients.
- You want white-label reports and API from Professional.
- You want strong competitor data at a mid-range price.
Skip SpyFu if
- You need many users on a low budget.
- You need published security details.
- You need a free trial.
What should agencies check before buying SpyFu?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to SpyFu, ideally during a trial on a real client account.
Pre-purchase checklist
- Total users and tracked keywords.
- Confirm the regular price after the first-month discount.
- Check that white-label reports meet client needs.
- Compare data with another tool.
Is SpyFu worth it for agencies in 2026?
SpyFu is a strong-value competitor research tool, with white-labeled reporting and API from Professional and a Team plan with five users.
The trade-offs are extra user fees, limited published security detail, and no stated trial. G2 shows 4.6 from 518 reviews. We rate it 4.2 out of 5 for agencies: very good value for competitor and PPC research.
A strong value for competitor and PPC research, with white-label reports and API from the Professional plan. User seats are limited and extra users cost a monthly fee, and no free trial was stated.
Frequently asked questions
- What is SpyFu best for?
- Competitor SEO and PPC keyword research, especially for agencies that run both.
- How much does SpyFu cost?
- On annual billing, Basic is $29 per month, Professional is $89, and Team is $187. Monthly billing costs $39, $119, and $249.
- Does SpyFu offer white-label reports?
- Yes, from the Professional plan.
- How many users does SpyFu include?
- Basic and Professional include one user and Team includes five. Extra users cost a monthly fee.
- Is SpyFu well reviewed?
- G2 shows 4.6 out of 5 from 518 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- SpyFu pricing page
- G2