Competitor monitoring, company news and market data for client strategy.
5 listed
The broadest all-round SEO suite, from keyword research to client reports.
Semrush combines keyword research, competitor analysis, backlink data, site audits, rank tracking, and reporting in one subscription, and is expanding into AI search visibility. It is the default all-rounder for agencies that run SEO for several clients.
Website change monitoring that alerts you when a competitor page changes.
Visualping checks web pages on a schedule and alerts you when text, images or prices change. It sells a free plan, Personal plans, and Business plans with several users and workspaces, and sends alerts to email, chat tools, spreadsheets, webhooks and an API.
Content research and media monitoring for content marketers and PR teams.
BuzzSumo searches an archive of more than 8 billion pieces of content to show what performs, who shares it and which journalists and influencers cover a topic. It sells Content Creation, PR & Comms, Suite and Enterprise plans billed yearly.
Competitor keyword and PPC research with a large keyword database.
SpyFu shows the keywords and ads competitors rank and bid on, with rank tracking, a site audit with AI fixes, white-labeled reporting on higher plans, and Google Ads campaign tools. Plans scale by tracked keywords, users and crawl pages.
Company news and competitor alerts with a free plan and a low-cost Pro plan.
Owler tracks company news, funding, leadership changes and competitor activity, and sends daily snapshots and instant alerts. It sells a free Community plan for up to five companies, a Pro plan billed yearly, and a custom Enterprise plan with team management.