Review
Whatagraph Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
A polished, premium reporting platform with white-label reports on every plan and a dedicated success manager. The entry price is high, and a custom report domain and BigQuery transfers need Prime. Pricing: Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom.
What is Whatagraph and who is it for in 2026?
Whatagraph connects 68 marketing data sources to dashboards and automated reports, with white-label customization, linked report templates, data blending, goals and alerts, and an AI assistant. It sells two plans, Max and Prime, with unlimited users and credits for connected accounts.
Who it suits: Larger agencies and multi-location operators with high reporting volume and budget for a premium platform.
Whatagraph is a marketing reporting platform that connects 68 data sources to dashboards and automated reports. It offers white-label customization, linked report templates, data blending, goals and alerts, and an AI assistant, and it sells two plans, Max and Prime.
It positions itself for teams that want to scale reporting without scaling headcount, and its pricing reflects that. This review covers what the plans include, why the entry price is high, and who it suits.
| Detail | Summary |
|---|---|
| Best for | Mid-size to large agencies |
| Editorial score | 4 / 5 |
| Review-site ratings | G2 4.5 |
| Pricing | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. |
How much does Whatagraph cost for agencies in 2026?
Whatagraph is demo-led. The pricing page shows Max from $1,118 per month billed annually and Prime as custom, with no free trial or self-serve checkout. Plans include credits, where one credit equals one connected data account, starting from 50 credits on Max.
Max includes unlimited users, white-label customization, data groups and blends, KPI overviews with alerts, IQ agents, live chat support, and a dedicated customer success manager. Prime adds premium integrations, a custom report domain, public API access, transfer to BigQuery and Looker Studio, tailored onboarding, priority support, and an enterprise SLA.
That entry price is many times what other tools in this group charge, so Whatagraph only makes sense for agencies with a large reporting load and budget. Smaller agencies usually find better value in per-client or tiered tools.
| Plan | Price | What stands out |
|---|---|---|
| Max | $1,118 per month (annual billing) | From 50 source credits, unlimited users, white-label customization, data groups and blends, KPI overviews with alerts, IQ agents, live chat, dedicated success manager |
| Prime | Custom | Custom credits, premium integrations, custom report domain, public API, transfer to BigQuery and Looker Studio, priority support, enterprise SLA |
Is Whatagraph worth its price for an agency?
For a large agency with many reports, possibly. Linked report templates use one master template for many clients, so a change updates every report, and data blending lets you combine sources. G2 reviewers say the dashboards are clean, easy to build, and well suited to client reporting.
For a small or mid-size agency, the price is hard to justify, since cheaper tools include white-labeling and unlimited dashboards.
How good are Whatagraph security and support?
Security evidence is solid: GDPR and ISO 27001 certificates are shown, both plans include an EU data center, and single sign-on is available through Google login on Max and SAML on Prime. SOC 2, two-factor authentication, and role details were not stated.
Both plans include live chat and a dedicated customer success manager, and Prime adds priority support and an SLA. Response times and exact office hours were not stated, and no mobile app is stated.
What integrations, security, and support does Whatagraph offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Whatagraph states publicly, as checked in October 2026.
| Area | What Whatagraph offers |
|---|---|
| Integrations | 68 integrations across ads, SEO, social, analytics, email, ecommerce, call tracking and CRM, including Google Ads, Meta, LinkedIn, TikTok, GA4, Search Console, Semrush, Ahrefs, HubSpot and Salesforce; Custom APIs, Google Sheets and BigQuery sources; transfer to BigQuery and Looker Studio on Prime |
| Security | GDPR and ISO 27001 certificates shown, an EU data center on both plans, and Google login or SAML for single sign-on; SOC 2, two-factor authentication and roles were not stated |
| Support | Live chat on both plans and a dedicated customer success manager; Prime adds priority support and an enterprise SLA; Regular office hours are stated without specific hours, and response times are not stated |
| Apps | No mobile app stated |
What are the pros and cons of Whatagraph for agencies?
Here is a quick summary of where Whatagraph helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- White-label reports and linked report templates on both plans.
- 68 integrations with data blending, goals, alerts and an AI assistant.
- ISO 27001 and GDPR certificates shown, an EU data center, and SSO on both plans.
- Unlimited users and a dedicated customer success manager.
Cons
- Max starts at about $1,118 a month billed annually, far above most rivals.
- A custom report domain, public API and BigQuery transfer need Prime or add-ons.
- There is no self-serve trial or monthly price, and every plan starts with a demo.
- SOC 2, two-factor authentication and response times were not stated.
What do reviewers say about Whatagraph?
Public review sites give a useful read on how Whatagraph holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.5 / 5 | 279 |
Recurring reviewer themes
- G2 shows Whatagraph at 4.5 from 279 reviews.
- G2 reviewers say the dashboards are clean, easy to build, and well suited to client reporting.
- Reviewers praise simple source connections, data blending, and responsive support.
- G2 comparison data lists Whatagraph for customer support and automation.
How does Whatagraph compare with its alternatives?
Next to AgencyAnalytics, Whatagraph costs far more and has fewer self-serve options. Next to Databox, it is a premium, demo-led product where Databox has a free plan. Next to Supermetrics, it presents data as reports where Supermetrics moves data. The table compares the four.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Whatagraph | 4 / 5 | G2 4.5 | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. | Mid-size to large agencies |
| AgencyAnalytics | 4.5 / 5 | G2 4.7 | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. | Small to large agencies |
| Databox | 4.1 / 5 | G2 4.4 | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. | Freelancers to mid-size agencies |
| Supermetrics | 4.2 / 5 | G2 4.4 | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. | Small to enterprise teams |
How should an agency roll out Whatagraph?
Book a demo with two or three real clients, and ask how many credits your connected accounts would use.
Build one master report template, and link it across clients so changes apply everywhere.
Decide whether you need Prime for a custom report domain before you commit to Max.
Who should choose Whatagraph, and who should skip it?
No tool fits every agency. Use these lists to check whether Whatagraph matches how your team works before you start a trial.
Choose Whatagraph if
- You have a very large reporting load and budget.
- You want white-label reports and linked templates on every plan.
- You want ISO 27001, GDPR, and an EU data center.
Skip Whatagraph if
- You want a free trial or monthly pricing.
- You are a small or mid-size agency.
- You need a custom report domain without Prime.
What should agencies check before buying Whatagraph?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Whatagraph, ideally during a trial on a real client account.
Pre-purchase checklist
- Ask for a demo with your real client set.
- Confirm how many credits you need.
- Check whether you need Prime for the custom domain.
- Compare cost with per-client tools.
Is Whatagraph worth it for agencies in 2026?
Whatagraph is a polished, premium reporting platform with white-label reports on every plan, strong security evidence, and a dedicated success manager.
The trade-offs are a very high entry price, no trial or monthly option, and a custom report domain only on Prime. G2 shows 4.5 from 279 reviews. We rate it 4 out of 5 for agencies: excellent for large reporting volumes, expensive for most.
A polished, premium reporting platform with white-label reports on every plan and a dedicated success manager. The entry price is high, and a custom report domain and BigQuery transfers need Prime.
Frequently asked questions
- What is Whatagraph best for?
- Larger agencies and multi-location operators with high reporting volume and budget for a premium platform.
- How much does Whatagraph cost?
- Max starts from $1,118 per month, billed annually. Prime is custom, and there is no free trial.
- Does Whatagraph offer white-label reports?
- Yes. White-label customization is included on both plans, with a custom report domain on Prime.
- How many integrations does Whatagraph have?
- It lists 68 integrations, plus custom APIs, Google Sheets, and BigQuery sources.
- Is Whatagraph well reviewed?
- G2 shows 4.5 out of 5 from 279 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Whatagraph pricing page
- Whatagraph integrations page
- G2