Review
Supermetrics Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
The standard data pipe for custom reporting, with strong security evidence and a 14-day trial. It moves data rather than presents it, so agencies still need a dashboard tool, and the limits on sources and users make costs climb quickly. Pricing: 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted.
What is Supermetrics and who is it for in 2026?
Supermetrics pulls marketing data from about 175 sources into destinations such as Looker Studio, Google Sheets, Excel, Power BI, BigQuery and Snowflake, and adds an AI studio, transformations, and storage on higher plans. Plans scale by data sources, users and destinations.
Who it suits: Agencies and data teams that build their own dashboards in Looker Studio, Sheets or a warehouse and need reliable connectors.
Supermetrics is a data connector. It pulls marketing data from about 175 sources into destinations such as Looker Studio, Google Sheets, Excel, Power BI, BigQuery, and Snowflake, and it adds an AI studio, transformations, and storage on higher plans.
Agencies use it to feed their own dashboards, which gives complete control over how reports look, but means they still need a dashboard tool. This review covers the plans, the limits, and where it fits.
| Detail | Summary |
|---|---|
| Best for | Small to enterprise teams |
| Editorial score | 4.2 / 5 |
| Review-site ratings | G2 4.4 |
| Pricing | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. |
How much does Supermetrics cost for agencies in 2026?
Supermetrics has a 14-day free trial with no credit card. Starter costs $44 per month on annual billing ($55 monthly) and Growth costs $177 annually ($222 monthly). Enterprise is quoted.
Starter covers 3 data sources, 1 user, 1 core destination, and 3 accounts per source. Growth covers 6 sources, 2 users, and 7 accounts per source. Enterprise adds warehouse destinations, APIs, transformations, storage, multiple teams, SAML SSO, and data residency control.
Extra destinations, users, data sources, and accounts are paid add-ons, so an agency with many clients will add up quickly. Total the sources, accounts, and users you need before you compare it with all-in-one reporting tools.
| Plan | Price | What stands out |
|---|---|---|
| Starter | $44 per month (annual billing); $55 monthly | 3 data sources, 1 user, 1 core destination, 3 accounts per source, 4,000 monthly AI credits, SSO |
| Growth | $177 per month (annual billing); $222 monthly | 6 data sources, 2 users, 1 core destination, 7 accounts per source, 12,000 monthly AI credits, SSO |
| Enterprise | Custom | Custom sources and users, warehouse destinations, APIs, transformations, storage, multiple teams, SAML SSO, data residency |
Is Supermetrics a replacement for a reporting tool?
No. It moves data to where you build reports. Agencies pair it with Looker Studio, Sheets, Excel, or Power BI, which gives total design freedom and cheap viewers, but requires someone to build and maintain the dashboards.
G2 reviewers praise the ability to pull data from many sources to analyze campaigns, and the fast, real-person support. Some mention data discrepancies that need validation.
How strong are Supermetrics security and support?
Very strong on paper: SOC 2 Type II annual audits, ISO 27001, GDPR and CCPA compliance, SSO on every plan, SAML on Enterprise, and EU data processing with region control on Enterprise. Two-factor authentication is required for admin access.
Support is chat, tickets, and email, listed as 24/7 on the pricing page and 24/5 elsewhere. Response times by plan, role-based permissions, and a mobile app were not stated.
What integrations, security, and support does Supermetrics offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Supermetrics states publicly, as checked in October 2026.
| Area | What Supermetrics offers |
|---|---|
| Integrations | About 175 data sources, with destinations including Looker Studio, Google Sheets, Excel, Power BI, ChatGPT, Claude and Copilot; BigQuery, Snowflake and Redshift destinations plus Data and Platform APIs on Enterprise |
| Security | SOC 2 Type II annual audits, ISO 27001 certification, GDPR and CCPA compliance; EU data processing with region control on Enterprise; SSO on every plan and SAML on Enterprise; two-factor authentication is required for admin access |
| Support | Chat, tickets and email, listed as 24/7 on the pricing page and 24/5 elsewhere; Response times by plan are not stated |
| Apps | No mobile app stated |
What are the pros and cons of Supermetrics for agencies?
Here is a quick summary of where Supermetrics helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- About 175 data sources feeding Looker Studio, Sheets, Excel, Power BI, BigQuery and Snowflake.
- SOC 2 Type II, ISO 27001, GDPR and CCPA compliance stated.
- SSO on every plan and SAML on Enterprise, with EU data processing.
- A 14-day free trial with no credit card.
Cons
- Starter allows 3 data sources, 1 user and 1 destination.
- Extra destinations, users, sources and accounts are paid add-ons.
- It is a connector, not a client-facing reporting portal.
- Role-based permissions, mobile apps and response times were not stated.
What do reviewers say about Supermetrics?
Public review sites give a useful read on how Supermetrics holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.4 / 5 | 824 |
Recurring reviewer themes
- G2 shows Supermetrics at 4.4 from 824 reviews.
- G2 reviewers praise helpful, fast support from a real person.
- Reviewers value pulling data from many sources to analyze campaigns.
- Some reviewers mention data discrepancies that need extra validation and occasional bugs.
How does Supermetrics compare with its alternatives?
Next to Databox, Supermetrics supplies data where Databox presents it. Next to AgencyAnalytics, it needs a separate dashboard tool but offers more sources and design freedom. Next to Whatagraph, it costs far less but is not a finished reporting platform. The table compares the four.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Supermetrics | 4.2 / 5 | G2 4.4 | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. | Small to enterprise teams |
| Databox | 4.1 / 5 | G2 4.4 | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. | Freelancers to mid-size agencies |
| AgencyAnalytics | 4.5 / 5 | G2 4.7 | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. | Small to large agencies |
| Whatagraph | 4 / 5 | G2 4.5 | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. | Mid-size to large agencies |
How should an agency roll out Supermetrics?
Use the 14-day trial to connect one client data source to Looker Studio or Sheets.
Build a template dashboard, and reuse it for each client with a new account connection.
Total data sources, accounts, and users before moving to Growth or Enterprise.
Who should choose Supermetrics, and who should skip it?
No tool fits every agency. Use these lists to check whether Supermetrics matches how your team works before you start a trial.
Choose Supermetrics if
- You build dashboards in Looker Studio, Sheets, or Power BI.
- You want about 175 data sources and warehouse destinations.
- You want SOC 2 Type II and ISO 27001 evidence.
Skip Supermetrics if
- You want a finished client reporting portal.
- You need many users on a small budget.
- You need role-based permissions confirmed.
What should agencies check before buying Supermetrics?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Supermetrics, ideally during a trial on a real client account.
Pre-purchase checklist
- Total data sources, accounts, and users.
- Price extra destinations.
- Decide who builds and maintains dashboards.
- Use the 14-day trial on a real client.
Is Supermetrics worth it for agencies in 2026?
Supermetrics is the standard data pipe for custom reporting, with about 175 sources, strong security evidence, and a free trial.
The trade-offs are tight limits on sources and users, paid add-ons, and the need for a separate dashboard tool. G2 shows 4.4 from 824 reviews. We rate it 4.2 out of 5 for agencies: excellent for teams that build their own dashboards.
The standard data pipe for custom reporting, with strong security evidence and a 14-day trial. It moves data rather than presents it, so agencies still need a dashboard tool, and the limits on sources and users make costs climb quickly.
Frequently asked questions
- What is Supermetrics best for?
- Agencies and data teams that build their own dashboards in Looker Studio, Sheets, Excel, Power BI, or a warehouse.
- How much does Supermetrics cost?
- Starter is $44 per month on annual billing and Growth is $177. Monthly billing costs $55 and $222. Enterprise is quoted.
- Does Supermetrics have a free trial?
- Yes. It offers a 14-day free trial with no credit card.
- Is Supermetrics a dashboard tool?
- No. It is a data connector that feeds destinations such as Looker Studio, Sheets, and Power BI.
- Is Supermetrics well reviewed?
- G2 shows 4.4 out of 5 from 824 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Supermetrics pricing page
- Supermetrics security page
- G2