Review
Loom Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
A fast way to replace status calls with short videos, with viewer insights on every plan, a free Starter plan and Loom AI on Business + AI. Starter is limited to 25 videos and five-minute screen recordings, and published SOC 2 and GDPR status was not stated. Pricing: Free Starter plan. Business $18 and Business + AI $24 per user per month on monthly billing; Enterprise is quoted.
What is Loom and who is it for in 2026?
Loom lets people record their screen and camera and share the video with a link, with transcripts, viewer insights and AI summaries, chapters and meeting notes on higher plans. It is part of Atlassian and sells Starter, Business, Business + AI and Enterprise plans.
Who it suits: Agencies that explain work, give feedback and run walkthroughs for clients without scheduling a call.
Loom is asynchronous video messaging. You record your screen, camera, or both, share a link, and the viewer watches when it suits them. Transcripts, viewer insights, and AI summaries, chapters, and meeting notes on higher plans make the recording searchable and quick to scan.
Agencies use it to explain work, give feedback, and run walkthroughs without scheduling a call. This review covers the plans, the limits on the free tier, and the gaps.
| Detail | Summary |
|---|---|
| Best for | Individuals to enterprises |
| Editorial score | 4.3 / 5 |
| Review-site ratings | G2 4.7 |
| Pricing | Free Starter plan. Business $18 and Business + AI $24 per user per month on monthly billing; Enterprise is quoted. |
How much does Loom cost for agencies in 2026?
Loom has a free Starter plan. On monthly billing, Business costs $18 per user per month and Business + AI costs $24. The page says yearly billing saves up to 17 percent but did not show the yearly price. Enterprise is custom.
Starter includes 25 videos, five-minute screen recordings, unlimited meeting length, and transcripts in more than 50 languages. Business removes the video and recording limits and adds basic editing, removal of Loom branding, password protection, and uploads and downloads. Business + AI adds auto-video enhancement, advanced editing, video-to-text automation, auto-meeting notes and recaps, and admin insights.
Enterprise adds SAML SSO, SCIM provisioning, a Salesforce integration, a 99.95 percent uptime SLA, EBA compliance, and a dedicated account manager. Because password protection starts on Business, plan on a paid plan if you send client videos that should not be public.
| Plan | Price | What stands out |
|---|---|---|
| Starter | $0 per user per month (monthly billing) | 25 videos, 5-minute screen recordings, unlimited meeting length, transcripts in 50+ languages |
| Business | $18 per user per month (monthly billing) | Unlimited videos and recording time, basic editing, remove Loom branding, password protection, upload and download |
| Business + AI | $24 per user per month (monthly billing) | Business plus auto-video enhancement, advanced editing, video-to-text automation, auto-meeting notes and recaps, admin insights |
| Enterprise | Custom | SSO (SAML), SCIM, Salesforce integration, 99.95% uptime SLA, EBA compliance, dedicated account manager |
Is Loom a good fit for agency client work?
Yes for feedback and walkthroughs. A five-minute recording of a design review or a report explainer saves a call and gives the client something to rewatch. Viewer insights on every plan show who watched and when, which helps you follow up.
G2 reviewers value how quickly they can record and share a clear explanation. Keep videos short, put a clear ask at the end, and use chapters so clients can jump to the part that matters.
Business is the plan most agencies need, mainly for password protection, custom branding, and unlimited videos.
What are the security and support facts?
The security page says Atlassian controls align to the SOC 2 and ISO 27001 frameworks but does not state certifications for Loom itself. SSO and SCIM run through Atlassian Guard on Enterprise. GDPR and HIPAA were not stated.
Business and Business + AI include priority support, and Enterprise adds dedicated support and an account manager. Starter support was not stated. Loom offers desktop, iPhone, and Android apps and a Chrome extension.
What integrations, security, and support does Loom offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Loom states publicly, as checked in October 2026.
| Area | What Loom offers |
|---|---|
| Integrations | Slack, Jira, Confluence, GitHub, Gmail and Upwork; embeds for Notion, FigJam, Intercom and Zendesk; Salesforce on Enterprise |
| Security | The security page says Atlassian controls align to SOC 2 and ISO 27001 frameworks; certifications for Loom itself were not explicitly stated; SSO and SCIM through Atlassian Guard on Enterprise; GDPR and HIPAA were not stated |
| Support | Business and Business + AI: priority support; Enterprise: dedicated support and account manager |
| Apps | Desktop, iPhone and Android apps and a Chrome extension |
What are the pros and cons of Loom for agencies?
Here is a quick summary of where Loom helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- A free Starter plan with 25 videos and unlimited meeting length.
- Business costs $18 per user per month for unlimited videos and recording time, with password protection and custom branding.
- Business + AI adds auto-meeting notes and recaps, video-to-text automation and advanced editing at $24 per user per month.
- Viewer insights on every plan, desktop, mobile and Chrome extension apps, and integrations with Slack, Jira, Confluence, GitHub, Gmail and Notion.
Cons
- Starter caps videos at 25 and screen recordings at 5 minutes.
- Prices shown are monthly billing; yearly billing saves up to 17% but the price was not displayed.
- SSO, SCIM and EBA compliance are Enterprise only, and SOC 2 and GDPR were not explicitly stated for Loom itself.
- Starter has no stated support, and password protection starts on Business.
What do reviewers say about Loom?
Public review sites give a useful read on how Loom holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.7 / 5 | 2,415 |
Recurring reviewer themes
- G2 shows Loom at 4.7 from 2,415 reviews.
- Reviewers value how quickly they can record and share a clear explanation.
- G2 lists the Atlassian Loom product separately from a small legacy listing.
How does Loom compare with its alternatives?
Next to Zoom, Loom replaces live calls with recordings while Zoom hosts them. Next to Slack, it adds video to written messages. Next to Miro, it explains work where Miro lets people work on it together. The table compares the options.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Loom | 4.3 / 5 | G2 4.7 | Free Starter plan. Business $18 and Business + AI $24 per user per month on monthly billing; Enterprise is quoted. | Individuals to enterprises |
| Zoom | 4.3 / 5 | G2 4.5 | Free Basic plan. Pro $14.16 and Business $18.33 per user per month billed annually (saves up to 16%); Enterprise is quoted. | Individuals to enterprises |
| Slack | 4.4 / 5 | G2 4.5 | Free plan. Pro $7.25 and Business+ $15 per user per month billed annually ($8.75 and $18 monthly); Enterprise+ is quoted at about $45 annually. | Small teams to enterprises |
| Miro | 4.3 / 5 | G2 4.6 | Free plan. Starter $8 and Business $20 per member per month billed yearly (save 20%); Enterprise is quoted from 30 members. | Individuals to enterprises |
How should an agency roll out Loom?
Start on the free plan and record one short walkthrough for a real client.
Move to Business for password protection and unlimited videos.
Agree a house length and a clear ask at the end of every video.
Who should choose Loom, and who should skip it?
No tool fits every agency. Use these lists to check whether Loom matches how your team works before you start a trial.
Choose Loom if
- You want to replace status calls with short videos.
- You want viewer insights on every plan.
- You want a free plan to start.
Skip Loom if
- You need long recordings on the free plan.
- You need SOC 2 and GDPR confirmed first.
- You need monthly and yearly prices shown.
What should agencies check before buying Loom?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Loom, ideally during a trial on a real client account.
Pre-purchase checklist
- Decide whether you need password protection.
- Set a house length for videos.
- Check Business versus Business + AI.
- Start on the free plan.
Is Loom worth it for agencies in 2026?
Loom is a fast way to swap status calls for short videos, with viewer insights on every plan and Loom AI on Business + AI.
The trade-offs are tight limits on Starter, monthly prices only shown, and unstated SOC 2 and GDPR detail for the product itself. G2 shows 4.7 from 2,415 reviews. We rate it 4.3 out of 5 for agencies: very useful for async client communication.
A fast way to replace status calls with short videos, with viewer insights on every plan, a free Starter plan and Loom AI on Business + AI. Starter is limited to 25 videos and five-minute screen recordings, and published SOC 2 and GDPR status was not stated.
Frequently asked questions
- What is Loom best for?
- Agencies that explain work, give feedback, and run walkthroughs with short recorded videos instead of calls.
- How much does Loom cost?
- Business is $18 per user per month and Business + AI is $24 on monthly billing. Starter is free.
- Does Loom have a free plan?
- Yes. Starter allows 25 videos and five-minute screen recordings.
- Can I password protect Loom videos?
- Yes, on Business and above.
- Is Loom well reviewed?
- G2 shows 4.7 out of 5 from 2,415 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Loom pricing page
- Loom security page
- G2