Review
Databox Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
A flexible, well-featured reporting tool with a free plan and a low-cost Agency tier. White-labeling is a paid add-on, and the plan limits on data sources and users mean the real price depends on your setup. Pricing: Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing.
What is Databox and who is it for in 2026?
Databox connects more than 130 tools into dashboards, KPI tracking, goals, anomaly detection and an AI analyst called Genie, with mobile apps and an MCP server. It has a free plan, tiered paid plans, and an Agency plan with unlimited users and account packs.
Who it suits: Agencies and teams that want KPI dashboards and AI analysis at a lower price, with a free plan to start.
Databox is an analytics and reporting platform with more than 130 integrations, KPI dashboards, goals, anomaly detection, and an AI analyst called Genie. It has a free plan, tiered paid plans, mobile apps, and an Agency plan with unlimited users.
It appeals to agencies that want flexible dashboards at a lower entry price and a way to start for free. The main catch is that white-labeling is an add-on and limits on data sources and users make the real price depend on your setup.
| Detail | Summary |
|---|---|
| Best for | Freelancers to mid-size agencies |
| Editorial score | 4.1 / 5 |
| Review-site ratings | G2 4.4 |
| Pricing | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. |
How much does Databox cost for agencies in 2026?
Databox has a free forever plan and a 14-day trial of any plan. On annual billing, Analyst costs $71 per month, Team Core costs $199, Team Scale costs $319, and Agency starts at $79 plus account packs. Custom is quoted.
Free covers 3 data sources, 1 dashboard, and 1 user. Analyst adds 5 data sources, unlimited dashboards, API and MCP access. Team Core covers 10 sources and 3 users, and Team Scale covers 30 sources and 10 users. Agency covers 20 data sources plus 5 per account pack, unlimited users, bulk actions, custom templates, and cross-account reporting.
Add-ons change the total: branding and white-labeling costs about $80 a month, advanced security management about $40, and an AI credit top-up about $200 a month. An agency that needs white-label reports should add that cost to the Agency price before comparing.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 | 3 data sources, 1 dashboard, 1 user |
| Analyst | $71 per month (annual billing) | 5 data sources, unlimited dashboards, 1 user, API and MCP access |
| Team Core | $199 per month (annual billing) | 10 data sources, 3 users, routines, custom skills, sharing and notifications |
| Team Scale | $319 per month (annual billing) | 30 data sources, 10 users, Scale accounts |
| Agency | $79 per month (annual billing) | 20 data sources plus 5 per account pack, unlimited users, bulk actions, custom templates, cross-account reporting |
| Custom | Custom | Custom data sources, an embedded engineer, security review and AI implementation |
Is Databox a good fit for agency client reporting?
Yes, on the Agency plan. Unlimited users, an account per client, bulk actions, and custom templates are built for managing many clients. G2 reviewers say automatic client reports save hundreds of hours a month.
White-labeling is an add-on, not part of the base Agency price, so clients see Databox branding unless you pay for it.
How do Databox security and support compare?
Its help center states SOC 2 Type 1 certification, controls aligned with ISO 27001 and ISO 22301, AES-256 encryption at rest, and TLS 1.2 in transit, and the DPA covers GDPR. SSO and two-factor authentication need the paid security add-on.
Support is in-account chat and email, Monday to Friday with fast replies in US Eastern business hours. There is no formal SLA, and the median resolution time is around five business days. iOS and Android apps are included.
What integrations, security, and support does Databox offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Databox states publicly, as checked in October 2026.
| Area | What Databox offers |
|---|---|
| Integrations | 130+ tools plus databases, spreadsheets and APIs, including Google Analytics 4, HubSpot, Facebook Ads, Google Ads, Search Console, LinkedIn, Shopify, Semrush, Ahrefs, QuickBooks and Xero; An MCP server for Claude, ChatGPT and Gemini, and a REST API on paid plans |
| Security | SOC 2 Type 1 certified with ISO 27001 and ISO 22301 aligned controls; AES-256 at rest and TLS 1.2+ in transit; the DPA covers GDPR; SSO and two-factor authentication through the Advanced security management add-on; role-based access control |
| Support | In-account chat and email on paid plans, Monday to Friday, with fast replies in US Eastern business hours; No formal SLA; median resolution around five business days |
| Apps | iOS and Android apps, with Apple Watch support, for dashboards, goals and notifications |
What are the pros and cons of Databox for agencies?
Here is a quick summary of where Databox helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- A free plan for 3 data sources and 1 dashboard, plus a 14-day trial of any plan.
- 130+ integrations, an MCP server, REST API and iOS and Android apps.
- Agency plan with unlimited users, bulk actions and custom templates.
- SOC 2 Type 1 and ISO-aligned controls stated, with encryption at rest and in transit.
Cons
- White-labeling costs an extra monthly fee, even on the Agency plan.
- Data source and user limits rise by plan, so costs grow as you add clients.
- SSO and two-factor authentication are a paid add-on.
- No formal support SLA, and a median resolution time of around five business days.
What do reviewers say about Databox?
Public review sites give a useful read on how Databox holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.4 / 5 | 194 |
Recurring reviewer themes
- G2 shows Databox at 4.4 from 194 reviews.
- G2 reviewers like automatic client reports that save hundreds of hours a month.
- G2 comparison data says Databox suits users without prior data experience.
- Reviewers cite easy integrations and customer support.
How does Databox compare with its alternatives?
Next to AgencyAnalytics, Databox has a free plan and broader integrations, while AgencyAnalytics includes white-labeling in the price. Next to Whatagraph, it costs far less to start. Next to Supermetrics, it presents dashboards where Supermetrics supplies data. The table compares the four.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Databox | 4.1 / 5 | G2 4.4 | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. | Freelancers to mid-size agencies |
| AgencyAnalytics | 4.5 / 5 | G2 4.7 | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. | Small to large agencies |
| Whatagraph | 4 / 5 | G2 4.5 | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. | Mid-size to large agencies |
| Supermetrics | 4.2 / 5 | G2 4.4 | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. | Small to enterprise teams |
How should an agency roll out Databox?
Start on the free plan with one dashboard, then trial the Agency plan with two clients.
Build a standard template for your core service, and use bulk actions to roll it out.
Price the white-label add-on and the security add-on before moving all clients across.
Who should choose Databox, and who should skip it?
No tool fits every agency. Use these lists to check whether Databox matches how your team works before you start a trial.
Choose Databox if
- You want a free plan to start.
- You want KPI dashboards and AI analysis at a lower price.
- You want unlimited users on the Agency plan.
Skip Databox if
- You need white-labeling included in the price.
- You need SSO without a paid add-on.
- You need a support SLA.
What should agencies check before buying Databox?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Databox, ideally during a trial on a real client account.
Pre-purchase checklist
- Price the white-label add-on.
- Count data sources and account packs.
- Check whether you need the security add-on.
- Trial the Agency plan.
Is Databox worth it for agencies in 2026?
Databox is a flexible, feature-rich platform with a free plan, 130 or more integrations, AI analysis, and an Agency plan with unlimited users.
The trade-offs are white-labeling as an add-on, plan limits on sources and users, and paid SSO and security. G2 shows 4.4 from 194 reviews. We rate it 4.1 out of 5 for agencies: great value to start, check the add-ons for client work.
A flexible, well-featured reporting tool with a free plan and a low-cost Agency tier. White-labeling is a paid add-on, and the plan limits on data sources and users mean the real price depends on your setup.
Frequently asked questions
- What is Databox best for?
- Agencies and teams that want KPI dashboards and AI analysis at a lower price, with a free plan to start.
- How much does Databox cost?
- On annual billing, Analyst is $71 per month, Team Core is $199, Team Scale is $319, and Agency starts at $79. There is a free plan.
- Does Databox have a free plan?
- Yes. It covers 3 data sources, 1 dashboard, and 1 user, and any plan can be trialed for 14 days.
- Does Databox offer white-label reports?
- Yes, as a paid branding add-on, not included in the base price.
- Is Databox well reviewed?
- G2 shows 4.4 out of 5 from 194 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Databox pricing page
- Databox help center
- G2