Review
Ahrefs Brand Radar Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
Strong for market-wide benchmarks and competitor research, thin for ongoing client tracking: included custom prompt allowances are small and add-on costs stack up. Pricing: Add-on to a paid Ahrefs plan. Single AI Visibility Index $199, all indexes $699, and custom prompts from $50 per month.
What is Ahrefs Brand Radar and who is it for in 2026?
Brand Radar is Ahrefs' AI visibility add-on. It measures brand share of voice across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot using a database of hundreds of millions of search-backed prompts, plus custom prompt tracking, cited domains and pages, search demand and web visibility.
Who it suits: Agencies already on Ahrefs that want benchmark-style AI visibility data for any brand, including competitors, without writing prompts first.
Ahrefs Brand Radar is an AI visibility add-on to the Ahrefs platform. Instead of asking you to write prompts first, it measures share of voice for any brand across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot using a database of hundreds of millions of search-backed prompts.
That makes it unusually good for research: you can benchmark a prospect or a competitor in minutes. Custom prompt tracking, cited domains and pages, search demand, and web visibility across YouTube, Reddit, and TikTok sit alongside it.
| Detail | Summary |
|---|---|
| Best for | Agencies and in-house SEO teams on Ahrefs |
| Editorial score | 3.8 / 5 |
| Review-site ratings | No review-site rating found |
| Pricing | Add-on to a paid Ahrefs plan. Single AI Visibility Index $199, all indexes $699, and custom prompts from $50 per month. |
How much does Ahrefs Brand Radar cost for agencies in 2026?
Brand Radar is sold as add-ons to a paid Ahrefs plan. A single AI Visibility Index costs $199 per month, all indexes cost $699, and custom prompts start at $50 per month with overage charged per check.
Included custom prompt allowances are small: 5 on Lite, 10 on Standard, and 20 on Advanced. Stacking indexes, prompt packs, and the base Ahrefs plan makes the total hard to forecast, so price the full setup for your client count before you commit.
| Plan | Price | What stands out |
|---|---|---|
| Single index | $199 per month (monthly billing) | One AI Visibility Index, search-backed prompts |
| All indexes | $699 per month (monthly billing) | All AI indexes |
| Custom prompts | $50 per month (monthly billing) | Starts at this price; included allowances are 5 prompts on Lite, 10 on Standard and 20 on Advanced, with overage charged per check |
Is Brand Radar better for pitching clients or for tracking them?
Pitching and research. Because it works for any brand without setup, you can show a prospect where they stand against competitors before they sign. The search-backed prompt data gives breadth that prompt-by-prompt trackers cannot match.
For ongoing tracking it is weaker. Custom prompt allowances are small, and one G2 reviewer calls it unreliable for tracking progress over time.
What does Brand Radar cost an agency in practice?
More than dedicated trackers once everything is added. You need a paid Ahrefs plan, then an index or two, then extra prompts for client tracking. An agency covering several clients can end up well above what a purpose-built tracker would cost.
It pays off if your team already lives in Ahrefs and values having AI visibility next to Site Explorer, Keywords Explorer, and Report Builder.
What integrations, security, and support does Ahrefs Brand Radar offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Ahrefs Brand Radar states publicly, as checked in October 2026.
| Area | What Ahrefs Brand Radar offers |
|---|---|
| Integrations | Ahrefs API and MCP for exports and automation; A Brand Radar connector for Looker Studio; Charts and widgets can be added to Ahrefs Report Builder |
| Security | SAML 2.0 SSO on Enterprise plans; Two-factor authentication with an authentication app or a security key; Owner and Admin roles manage workspace settings and users; Enterprise Guests see only shared objects; SOC 2 and GDPR certifications were not stated; the security page returned an error |
| Support | Live chat 24 hours a day Monday to Friday, with limited weekend coverage; Email support; Response times are not stated |
| Apps | No mobile app stated |
What are the pros and cons of Ahrefs Brand Radar for agencies?
Here is a quick summary of where Ahrefs Brand Radar helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- Search-backed prompt database of roughly 480 million prompts for breadth, with custom prompts for depth.
- Works for any brand without setup, including competitors.
- Integrates with Ahrefs reports, the API, MCP and a Looker Studio connector.
- Covers six AI indexes plus search demand, web visibility, YouTube, Reddit and TikTok.
Cons
- Included custom prompt allowances are small, from 5 on Lite to 20 on Advanced.
- Add-ons for indexes and prompt checks make total cost hard to predict.
- No sentiment analysis in the product.
- Claude is available only through custom prompts, and new Grok data is temporarily unavailable.
What do reviewers say about Ahrefs Brand Radar?
Ahrefs Brand Radar has little public review-site feedback so far. G2 has no separate Brand Radar profile, so any score would be the Ahrefs listing as a whole rather than this add-on. The themes below come from independent reviews and user feedback instead.
Recurring reviewer themes
- G2 has no separate Brand Radar profile; its reviews sit inside the Ahrefs listing.
- One G2 reviewer values its coverage of multiple models, countries and languages.
- The same reviewer calls it unreliable for tracking progress over time.
- Independent reviewers describe the foundation as solid but the interface and client reporting as unfinished.
How does Ahrefs Brand Radar compare with its alternatives?
Next to Peec AI, Brand Radar offers breadth and benchmarks but little ongoing prompt tracking, while Peec AI is built for client reporting. Next to Promptwatch, it has no content tools. Next to Profound, it costs less but lacks enterprise analytics. The table compares the four.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Ahrefs Brand Radar | 3.8 / 5 | No review-site rating found | Add-on to a paid Ahrefs plan. Single AI Visibility Index $199, all indexes $699, and custom prompts from $50 per month. | Agencies and in-house SEO teams on Ahrefs |
| Peec AI | 4.2 / 5 | G2 4.7 | Plans from $95 to $495 per month, with unlimited users; Enterprise is custom. | Small to mid-size agencies |
| Promptwatch | 4.2 / 5 | G2 4.6 | 7-day free trial. Plans from $95 to $579 per month on monthly billing. | Small to mid-size agencies |
| Profound | 4.3 / 5 | G2 4.5 | Free trial; Enterprise is quote-based. | Mid-size to large agencies and brands |
How should an agency roll out Ahrefs Brand Radar?
Use the free-form brand views to benchmark a prospect or client against three competitors before spending anything on custom prompts.
Add custom prompts only for the questions that matter most, and keep a running count against your allowance.
Report share of voice and cited domains alongside the client SEO data in Ahrefs Report Builder.
Who should choose Ahrefs Brand Radar, and who should skip it?
No tool fits every agency. Use these lists to check whether Ahrefs Brand Radar matches how your team works before you start a trial.
Choose Ahrefs Brand Radar if
- You already pay for Ahrefs and want AI visibility next to your SEO data.
- You want to benchmark prospects and competitors without writing prompts first.
- You value search-backed prompt data and historical views.
Skip Ahrefs Brand Radar if
- You need many custom prompts per client on a modest budget.
- You need sentiment analysis.
- You want a single predictable price.
What should agencies check before buying Ahrefs Brand Radar?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Ahrefs Brand Radar, ideally during a trial on a real client account.
Pre-purchase checklist
- Price the base Ahrefs plan plus every index and prompt pack you would need.
- Count the custom prompts you need per client against the allowance.
- Decide whether benchmarks or ongoing tracking matters more.
- Cross-check a few results against another tracker.
Is Ahrefs Brand Radar worth it for agencies in 2026?
Brand Radar is a strong research tool and a natural extra for agencies on Ahrefs. It benchmarks any brand quickly and connects to the Ahrefs ecosystem, API, and MCP.
The trade-offs are small included prompt allowances, add-on costs that stack, no sentiment analysis, and no separate public rating. We rate it 3.8 out of 5 for agencies: excellent for benchmarks, a poor fit as the only client tracker.
Strong for market-wide benchmarks and competitor research, thin for ongoing client tracking: included custom prompt allowances are small and add-on costs stack up.
Frequently asked questions
- What is Ahrefs Brand Radar best for?
- Benchmarking any brand or competitor in AI search, especially for agencies already using Ahrefs.
- How much does Brand Radar cost?
- A single index costs $199 per month, all indexes cost $699, and custom prompts start at $50. You also need a paid Ahrefs plan.
- Which AI engines does Brand Radar cover?
- AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot, with Claude available through custom prompts.
- Does Brand Radar include sentiment analysis?
- No. It does not score the sentiment or quality of brand mentions.
- Is Brand Radar well reviewed?
- G2 has no separate Brand Radar profile, so there is no independent score for the add-on itself.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Ahrefs Brand Radar page
- Ahrefs help center
- G2
- Rankability review
- EWR Digital review