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Webflow vs Wix for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Webflow for custom, design-led client sites. Choose Wix for fast small-business sites with built-in tools. Prices and ratings were checked in October 2026.
Webflow vs Wix: which is better for agencies in 2026?
Webflow and Wix sit at opposite ends of the builder range. Webflow offers deep design control for custom sites. Wix is an all-in-one builder for small businesses.
We compared price, design, agency tools, and security.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Webflow | 4.3 / 5 | G2 4.4 | Free Starter site plan. Basic $15 and Premium $25 per site per month billed yearly; Freelancer Workspace $16 and Agency Workspace $35 per month billed yearly; Team $2,500 a month on an annual contract. | Freelancers to enterprises |
| Wix | 4 / 5 | G2 4.2 | Free plan. Light $17, Core $29, Business $39 and Business Elite $159 a month, shown for yearly subscriptions paid in full. | Small businesses to enterprises |
How do Webflow and Wix compare on price?
Webflow has a free plan, then Basic at $15 and Premium at $25 a month per site on yearly billing. Wix has a free plan, then Light at $17, Core at $29, Business at $39, and Business Elite at $159 a month for yearly plans paid in full.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Webflow | Starter | $0 | Free; webflow.io domain, limited CMS, 2 static pages, 1 GB bandwidth |
| Webflow | Basic | $15 per month (annual billing) | Custom domain, 300 static pages, 10 GB bandwidth, no CMS |
| Webflow | Premium | $25 per month (annual billing) | Webflow CMS with 20,000 items, 50 GB bandwidth base, code components, site search |
| Webflow | Freelancer Workspace | $16 per month (annual billing) | 10 staging sites, 1 free client seat per site, client payments |
| Webflow | Agency Workspace | $35 per month (annual billing) | Unlimited staging sites, 3 free client seats per site, client payments |
| Webflow | Team | $2,500 per month (annual billing) | Annual contract required; site and workspace, localize, publishing workflows, 24/7 priority support |
| Webflow | Enterprise | Custom | Granular permissions, custom roles, SSO and SCIM, dedicated manager, enhanced SLAs |
| Wix | Free | $0 | No credit card; hosting, drag-and-drop editor, templates |
| Wix | Light | $17 per month (annual billing) | 2 GB storage, 2 site collaborators, free domain for a year |
| Wix | Core | $29 per month (annual billing) | 50 GB storage, 5 collaborators, accept payments, basic eCommerce and marketing |
| Wix | Business | $39 per month (annual billing) | 100 GB storage, 10 collaborators, standard eCommerce and marketing |
| Wix | Business Elite | $159 per month (annual billing) | Unlimited storage, 100 collaborators, advanced eCommerce, marketing and developer platform |
Which costs less?
Wix at the entry level, and its plans include hosting and business tools. Webflow Basic is cheap but has no CMS, and the CMS comes with Premium.
Wix charges the full year at purchase, while Webflow shows prices billed yearly.
Add e-commerce costs: Webflow e-commerce plans start at $29 a month with a 2 percent transaction fee, and Wix e-commerce comes with Core and above.
Which gives more design control?
Webflow, by a wide margin. It is built for custom layouts, interactions, and a visual CMS. Wix is easier for non-designers but less flexible for custom systems.
Pick Wix when speed and built-in tools matter more than pixel control.
Which has better agency tools?
Both have agency products. Webflow offers Freelancer and Agency Workspaces with client seats and client payments. Wix Studio offers client kits, automated reports and handovers, custom roles, and a Partner Program with revenue share.
Both state SOC 2 compliance, and Wix adds PCI DSS Level 1 while Webflow adds four ISO certifications.
How do Webflow and Wix compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Webflow | Wix |
|---|---|---|
| Integrations | Webflow Cloud app hosting and an MCP server; an integration count was not stated | An App Market is included; the number of apps was not stated; Wix Studio lists 100+ payment providers |
| Security | SOC 2 Type II; ISO 27001, 27017, 27018 and 42001; PCI DSS; TLS 1.2+, encryption at rest, HSTS, 2FA, RBAC with custom roles, DDoS protection; SSO and SCIM on Enterprise | SOC 2 Type 2, PCI DSS Level 1, multiple ISO certifications, GDPR, CCPA and LGPD; 24/7 security monitoring, DDoS protection and 99.99% uptime |
| Support | Starter to Premium: Help Center and support portal; Team: 24/7 priority support and guided onboarding; Enterprise: premium SLA options | 24/7 customer care on every plan, with help center, chat and scheduled calls; Enterprise adds a dedicated account manager |
| Apps | Mobile apps were not stated | Mobile apps were not stated |
What are the pros and cons of Webflow and Wix?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Webflow pros
- Agency Workspace costs $35 per month billed yearly with unlimited staging sites and 3 free client seats per site.
- Client payments let clients store a card for new site plans and add-ons.
- SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 42001 and PCI DSS, with 2FA and RBAC.
- A free Starter plan, and Premium CMS plans from $25 a month per site.
Webflow cons
- Pricing is split between site plans, workspace seats and e-commerce plans.
- Basic has no CMS, and Premium CMS has a bandwidth base of 50 GB with selectable higher limits.
- Team costs $2,500 a month on an annual contract.
- SSO and SCIM are Enterprise only; GDPR and an integration count were not stated.
Wix pros
- Plans from $17 a month, with a free plan and a 14-day money-back guarantee.
- Wix Studio offers client handovers, automated reports, roles and a Partner Program with revenue share.
- SOC 2 Type 2, PCI DSS Level 1, GDPR, CCPA and 99.99% uptime.
- 24/7 customer care on every plan.
Wix cons
- Prices are for yearly subscriptions paid in full at purchase.
- Light has only 2 GB storage and 2 collaborators, and e-commerce starts on Core.
- Bandwidth, site limits, App Market size and transaction fees were not stated.
- Wix Studio is a separate product from the standard editor.
What do reviewers say about Webflow and Wix?
G2 shows Webflow at 4.4 from 995 reviews and Wix at 4.2 from 1,888 reviews. Webflow scores higher and Wix has the larger base.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Webflow | G2 | 4.4 / 5 | 995 |
| Wix | G2 | 4.2 / 5 | 1,888 |
Reviewer themes for Webflow
- G2 shows Webflow at 4.4 from 995 reviews.
- Reviewers value design control and the visual CMS.
- The platform has a steeper learning curve than template builders.
Reviewer themes for Wix
- G2 shows Wix at 4.2 from 1,888 reviews.
- Reviewers value ease of use for non-designers.
- The score is lower than the design-led builders in this group.
How does setup differ between Webflow and Wix?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Webflow: Start on the free Starter plan and build one real client page from your design.
Wix: Start on the free plan and build a small site from an AI draft.
What should agencies check before choosing between Webflow and Wix?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Webflow
- Decide who pays for hosting.
- Price site and workspace plans separately.
- Plan training time.
- Start on the free plan.
Before you buy Wix
- Pick the plan by storage and e-commerce.
- Check payment fees.
- Look at Wix Studio for agency work.
- Start on the free plan.
How should you test Webflow and Wix before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Webflow versus Wix.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Webflow or Wix?
Choose Webflow for custom, design-led client sites. Choose Wix for fast small-business sites with built-in tools.
Agencies often use both for different clients.
Choose Webflow if
- You build custom, design-led client sites.
- You want client billing and client seats.
- You want a broad certification list.
Skip Webflow if
- You want the simplest possible builder.
- You need SSO without an Enterprise plan.
- You want a huge plugin ecosystem.
Choose Wix if
- You build fast sites for small businesses.
- You want e-commerce and bookings built in.
- You want 24/7 support on every plan.
Skip Wix if
- You need deep design control.
- You want monthly billing prices shown up front.
- You need bandwidth limits stated.
Frequently asked questions
- Is Webflow or Wix better?
- Webflow for custom design, Wix for fast all-in-one small-business sites.
- Which is cheaper?
- Wix at the entry level.
- Which has more design control?
- Webflow.
- Which has a Partner Program?
- Wix Studio.
- Which has a higher G2 score?
- Webflow.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Webflow pricing page
- Wix pricing page
- G2