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Supermetrics vs Databox for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Supermetrics if you build your own dashboards and want strong security evidence. Choose Databox for a ready-made dashboard tool with a free plan. Prices and ratings were checked in October 2026.
Supermetrics vs Databox: which is better for agencies in 2026?
Supermetrics and Databox solve different problems. Supermetrics moves marketing data into the tools you build dashboards in. Databox is the dashboard tool.
We compared price, scope, and security.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Supermetrics | 4.2 / 5 | G2 4.4 | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. | Small to enterprise teams |
| Databox | 4.1 / 5 | G2 4.4 | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. | Freelancers to mid-size agencies |
How do Supermetrics and Databox compare on price?
Supermetrics costs $44 per month for Starter on annual billing ($55 monthly) and $177 for Growth. Databox has a free plan, Analyst at $71 per month, Team Core at $199, and Agency from $79 plus account packs.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Supermetrics | Starter | $44 per month (annual billing); $55 monthly | 3 data sources, 1 user, 1 core destination, 3 accounts per source, 4,000 monthly AI credits, SSO |
| Supermetrics | Growth | $177 per month (annual billing); $222 monthly | 6 data sources, 2 users, 1 core destination, 7 accounts per source, 12,000 monthly AI credits, SSO |
| Supermetrics | Enterprise | Custom | Custom sources and users, warehouse destinations, APIs, transformations, storage, multiple teams, SAML SSO, data residency |
| Databox | Free | $0 | 3 data sources, 1 dashboard, 1 user |
| Databox | Analyst | $71 per month (annual billing) | 5 data sources, unlimited dashboards, 1 user, API and MCP access |
| Databox | Team Core | $199 per month (annual billing) | 10 data sources, 3 users, routines, custom skills, sharing and notifications |
| Databox | Team Scale | $319 per month (annual billing) | 30 data sources, 10 users, Scale accounts |
| Databox | Agency | $79 per month (annual billing) | 20 data sources plus 5 per account pack, unlimited users, bulk actions, custom templates, cross-account reporting |
| Databox | Custom | Custom | Custom data sources, an embedded engineer, security review and AI implementation |
Which is better for building custom dashboards?
Supermetrics, because it feeds Looker Studio, Sheets, Excel, Power BI, BigQuery, and Snowflake, so you design reports however you like. It lists about 175 sources.
It needs someone to build and maintain dashboards.
Which is better as a ready-made reporting tool?
Databox. It includes dashboards, KPI tracking, goals, anomaly detection, an AI analyst, and mobile apps, with a free plan.
White-labeling is a paid add-on.
Which has stronger security evidence?
Supermetrics, with SOC 2 Type II, ISO 27001, GDPR, CCPA, SSO on every plan, and EU data processing. Databox states SOC 2 Type 1 and ISO-aligned controls, with SSO as a paid add-on.
Both publish encryption details.
How do Supermetrics and Databox compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Supermetrics | Databox |
|---|---|---|
| Integrations | About 175 data sources, with destinations including Looker Studio, Google Sheets, Excel, Power BI, ChatGPT, Claude and Copilot; BigQuery, Snowflake and Redshift destinations plus Data and Platform APIs on Enterprise | 130+ tools plus databases, spreadsheets and APIs, including Google Analytics 4, HubSpot, Facebook Ads, Google Ads, Search Console, LinkedIn, Shopify, Semrush, Ahrefs, QuickBooks and Xero; An MCP server for Claude, ChatGPT and Gemini, and a REST API on paid plans |
| Security | SOC 2 Type II annual audits, ISO 27001 certification, GDPR and CCPA compliance; EU data processing with region control on Enterprise; SSO on every plan and SAML on Enterprise; two-factor authentication is required for admin access | SOC 2 Type 1 certified with ISO 27001 and ISO 22301 aligned controls; AES-256 at rest and TLS 1.2+ in transit; the DPA covers GDPR; SSO and two-factor authentication through the Advanced security management add-on; role-based access control |
| Support | Chat, tickets and email, listed as 24/7 on the pricing page and 24/5 elsewhere; Response times by plan are not stated | In-account chat and email on paid plans, Monday to Friday, with fast replies in US Eastern business hours; No formal SLA; median resolution around five business days |
| Apps | No mobile app stated | iOS and Android apps, with Apple Watch support, for dashboards, goals and notifications |
What are the pros and cons of Supermetrics and Databox?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Supermetrics pros
- About 175 data sources feeding Looker Studio, Sheets, Excel, Power BI, BigQuery and Snowflake.
- SOC 2 Type II, ISO 27001, GDPR and CCPA compliance stated.
- SSO on every plan and SAML on Enterprise, with EU data processing.
- A 14-day free trial with no credit card.
Supermetrics cons
- Starter allows 3 data sources, 1 user and 1 destination.
- Extra destinations, users, sources and accounts are paid add-ons.
- It is a connector, not a client-facing reporting portal.
- Role-based permissions, mobile apps and response times were not stated.
Databox pros
- A free plan for 3 data sources and 1 dashboard, plus a 14-day trial of any plan.
- 130+ integrations, an MCP server, REST API and iOS and Android apps.
- Agency plan with unlimited users, bulk actions and custom templates.
- SOC 2 Type 1 and ISO-aligned controls stated, with encryption at rest and in transit.
Databox cons
- White-labeling costs an extra monthly fee, even on the Agency plan.
- Data source and user limits rise by plan, so costs grow as you add clients.
- SSO and two-factor authentication are a paid add-on.
- No formal support SLA, and a median resolution time of around five business days.
What do reviewers say about Supermetrics and Databox?
G2 shows Supermetrics at 4.4 from 824 reviews and Databox at 4.4 from 194 reviews. Supermetrics is praised for support, and Databox for ease of use.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Supermetrics | G2 | 4.4 / 5 | 824 |
| Databox | G2 | 4.4 / 5 | 194 |
Reviewer themes for Supermetrics
- G2 shows Supermetrics at 4.4 from 824 reviews.
- G2 reviewers praise helpful, fast support from a real person.
- Reviewers value pulling data from many sources to analyze campaigns.
Reviewer themes for Databox
- G2 shows Databox at 4.4 from 194 reviews.
- G2 reviewers like automatic client reports that save hundreds of hours a month.
- G2 comparison data says Databox suits users without prior data experience.
How does setup differ between Supermetrics and Databox?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Supermetrics: Use the 14-day trial to connect one client data source to Looker Studio or Sheets.
Databox: Start on the free plan with one dashboard, then trial the Agency plan with two clients.
What should agencies check before choosing between Supermetrics and Databox?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Supermetrics
- Total data sources, accounts, and users.
- Price extra destinations.
- Decide who builds and maintains dashboards.
- Use the 14-day trial on a real client.
Before you buy Databox
- Price the white-label add-on.
- Count data sources and account packs.
- Check whether you need the security add-on.
- Trial the Agency plan.
How should you test Supermetrics and Databox before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Supermetrics versus Databox.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Supermetrics or Databox?
Choose Supermetrics if you build your own dashboards and want strong security evidence. Choose Databox for a ready-made dashboard tool with a free plan.
Some agencies use both.
Choose Supermetrics if
- You build dashboards in Looker Studio, Sheets, or Power BI.
- You want about 175 data sources and warehouse destinations.
- You want SOC 2 Type II and ISO 27001 evidence.
Skip Supermetrics if
- You want a finished client reporting portal.
- You need many users on a small budget.
- You need role-based permissions confirmed.
Choose Databox if
- You want a free plan to start.
- You want KPI dashboards and AI analysis at a lower price.
- You want unlimited users on the Agency plan.
Skip Databox if
- You need white-labeling included in the price.
- You need SSO without a paid add-on.
- You need a support SLA.
Frequently asked questions
- Is Supermetrics or Databox better?
- Supermetrics for connectors and custom dashboards, Databox for ready-made dashboards.
- Which has a free plan?
- Databox.
- Which is a data connector?
- Supermetrics.
- Which has SOC 2 Type II?
- Supermetrics.
- Can I use both?
- Yes. Databox also connects to many sources directly.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Supermetrics pricing page
- Databox pricing page
- G2