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SocialBee vs Metricool for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose SocialBee for content categories, recycling, and agency workspace plans. Choose Metricool for analytics, brand-based pricing, and a free plan. Prices and ratings were checked in October 2026.
SocialBee vs Metricool: which is better for agencies in 2026?
SocialBee and Metricool are two value-focused platforms with strong agency options. SocialBee leads on content categories and recycling. Metricool leads on analytics and brand-based pricing.
We compared price, content tools, and client features.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| SocialBee | 4.3 / 5 | G2 4.7 | 14-day free trial. Bootstrap $24-$29, Accelerate $40-$49, and Pro $82-$99 per month (annual vs monthly billing). Agency plans start at $149 annually. | Small to mid-size agencies |
| Metricool | 4.2 / 5 | G2 4.4 | Free plan. Starter from $20-$25 and Advanced from $53-$67 per month (annual vs monthly billing, depending on the number of brands); Custom is quoted. | Freelancers and small to mid-size agencies |
How do SocialBee and Metricool compare on price?
SocialBee costs $24 per month for Bootstrap on annual billing, $40 for Accelerate, and $82 for Pro, with agency plans from $149. Metricool Starter begins at $20 annually ($25 monthly) and Advanced begins at $53 annually, with a free plan.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| SocialBee | Bootstrap | $24 per month (annual billing); $29 monthly | 5 profiles, 1 workspace, 1 user, 10 content categories, 3 months of analytics |
| SocialBee | Accelerate | $40 per month (annual billing); $49 monthly | 10 profiles, 1 workspace, 1 user, post approval, bulk editor, 2 years of analytics |
| SocialBee | Pro | $82 per month (annual billing); $99 monthly | 25 profiles, 5 workspaces, 3 users per workspace, internal notes, branded reports |
| SocialBee | Pro50 | $149 per month (annual billing); $179 monthly | 50 profiles, 10 workspaces, 5 users per workspace |
| SocialBee | Pro100 | $274 per month (annual billing); $329 monthly | 100 profiles, 20 workspaces, 5 users per workspace |
| SocialBee | Pro150 | $374 per month (annual billing); $449 monthly | 150 profiles, 30 workspaces, 5 users per workspace |
| Metricool | Free | $0 | 1 brand, 5 competitors, 20 posts per month, 30 days of analytics |
| Metricool | Starter | $20 per month (annual billing); $25 monthly | From 5 brands, unlimited publishing, LinkedIn, PDF and PPT reports, unlimited analytics history |
| Metricool | Advanced | $53 per month (annual billing); $67 monthly | From 15 brands, team and client management, roles, approvals, report templates, Looker Studio connector, API |
| Metricool | Custom | Custom | Custom brand count, white label, dedicated account manager |
Which is cheaper?
Metricool at entry, with a free plan and brand-based pricing. SocialBee has no free plan but includes unlimited AI content generation, and its add-ons for users and workspaces raise the cost.
Compare the total for your brand count.
Which is better for content?
SocialBee. Content categories, scheduling per category, and evergreen recycling are its core, and reviewers on G2 praise them.
Metricool is stronger on analytics, competitor tracking, and reports.
Which is better for clients?
Both offer approvals and roles. SocialBee agency plans offer 10 to 30 workspaces with 5 users each and branded reports from Pro. Metricool offers shareable dashboards with your logo and a Client role on Advanced.
Neither states a white-label product.
How do SocialBee and Metricool compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | SocialBee | Metricool |
|---|---|---|
| Integrations | Facebook, Instagram, Threads, LinkedIn, X, Pinterest, TikTok, YouTube, Google Business Profiles and Bluesky, with universal posting for other networks; Canva, Unsplash, GIPHY, Quu, link shorteners, and Zapier, Pabbly and Make | Facebook, Instagram, Threads, X, Bluesky, TikTok, LinkedIn, Google Business Profile, Pinterest, YouTube, Twitch, and Facebook, Google and TikTok Ads; Looker Studio, Google Drive, Canva, Adobe Express, Zapier and Make.com |
| Security | Two-factor authentication by authenticator app or email; workspace roles Owner, Manager, Publisher and Contributor; SOC 2 and GDPR were not stated, and its security page returned an error | Two-factor authentication with an authenticator app, off by default; Predefined roles: Analyst, Editor, Manager, Content Creator and Client, plus custom roles; access can differ per brand; GDPR data processing agreement; SOC 2 and SSO were not stated |
| Support | Live chat starting with an AI assistant and escalation to a human, email, and booked calls; Hours and plan-specific response times are not stated | Help center, in-app live chat and email; General support hours and response times are not stated |
| Apps | iOS and Android apps with mobile reminder posting | Android and iOS apps with analytics, inbox, approvals and publishing; user management is web-only |
What are the pros and cons of SocialBee and Metricool?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
SocialBee pros
- Content categories, recycling and unlimited AI content generation.
- Agency plans with 10, 20 or 30 workspaces and 5 users each.
- Approvals from Accelerate, and internal notes and branded reports from Pro.
- Roles for Owner, Manager, Publisher and Contributor, and clients can be invited.
SocialBee cons
- Bootstrap and Accelerate allow only 1 user and 1 workspace.
- Extra users, workspaces and profile sets are paid add-ons.
- White-labeling is not stated, and SOC 2 and GDPR were not stated.
- Support starts with an AI chat assistant, and hours are not stated.
Metricool pros
- A free plan and low starting prices, priced by brand count.
- Shareable read-only agency dashboards that can carry the agency logo.
- Predefined roles including a Client role, plus custom roles.
- Approval workflow with internal or external reviewers.
Metricool cons
- X (Twitter), advanced analytics and Canva are paid add-ons.
- User management and approvals require the Advanced plan.
- SOC 2 and SSO were not stated.
- General support hours and response times are not stated.
What do reviewers say about SocialBee and Metricool?
G2 shows SocialBee at 4.7 from 477 reviews and Metricool at 4.4 from 102 reviews. SocialBee is praised for recycling, and Metricool for analytics.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| SocialBee | G2 | 4.7 / 5 | 477 |
| Metricool | G2 | 4.4 / 5 | 102 |
Reviewer themes for SocialBee
- G2 shows SocialBee at 4.7 from 477 reviews.
- G2 reviewers praise content recycling and organization that saves time.
- G2 comparison data highlights customer service and post scheduling.
Reviewer themes for Metricool
- G2 shows Metricool at 4.4 from 102 reviews.
- G2 reviewers praise the intuitive interface and comprehensive analytics.
- The G2 review base is small compared with Hootsuite or Sprout Social.
How does setup differ between SocialBee and Metricool?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
SocialBee: Create content categories for one client, schedule posting times for each, and load evergreen posts.
Metricool: Start on the free plan with one brand to learn the planner and analytics before paying.
What should agencies check before choosing between SocialBee and Metricool?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy SocialBee
- Total add-ons for users, workspaces, and profiles.
- Check which plan includes branded reports.
- Ask about support hours.
- Try recycling on one content category.
Before you buy Metricool
- Price the add-ons for X and advanced analytics.
- Confirm Advanced covers your roles and approval needs.
- Turn on two-factor authentication for client accounts.
- Test the free plan with one brand.
How should you test SocialBee and Metricool before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in SocialBee versus Metricool.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: SocialBee or Metricool?
Choose SocialBee for content categories, recycling, and agency workspace plans. Choose Metricool for analytics, brand-based pricing, and a free plan.
Test each with one brand.
Choose SocialBee if
- You publish recurring evergreen content across clients.
- You want agency plans with 10 to 30 workspaces.
- You want unlimited AI content generation.
Skip SocialBee if
- You need white-labeling.
- You need approvals on the entry plan.
- You need published SOC 2 or GDPR evidence.
Choose Metricool if
- You manage many small brands and want brand-based pricing.
- You want analytics, approvals, and shareable dashboards on a budget.
- You want a free plan to test.
Skip Metricool if
- You need X and advanced analytics included.
- You need published support hours and SSO.
- You want a very large public review base.
Frequently asked questions
- Is SocialBee or Metricool better?
- SocialBee for content and recycling, Metricool for analytics and cost.
- Which is cheaper?
- Metricool at entry, with a free plan.
- Which has agency plans?
- SocialBee has Pro50, Pro100, and Pro150 plans with 10 to 30 workspaces.
- Do both have approvals?
- Yes. SocialBee from Accelerate and Metricool on Advanced.
- Which has a free plan?
- Metricool does. SocialBee offers a 14-day trial.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- SocialBee pricing page
- Metricool pricing page
- G2