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Snov.io vs Apollo.io for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Apollo for database size and the stronger evidence base. Choose Snov.io for unlimited seats and a low entry price. Prices and ratings were checked in October 2026.
Snov.io vs Apollo.io: which is better for agencies in 2026?
Snov.io and Apollo are both lead data and outreach tools. Apollo has a very large database and a huge G2 base. Snov.io has unlimited seats and a simpler credit model.
We compared price, scale and evidence.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Snov.io | 4.2 / 5 | G2 4.5 | Monthly billing: Starter $39, Pro S $99, Pro M $189, Pro L $369 and Ultra $738 a month. Annual billing lowers Starter to $29.25 and Pro S to $74.25. A free plan exists, and LinkedIn account slots cost extra. | Freelancers to agencies |
| Apollo.io | 4.4 / 5 | G2 4.7 | Free plan. Basic $49, Professional $79 and Organization $119 per user per month, billed annually; Organization has a three-seat minimum. | Small teams to mid-size |
How do Snov.io and Apollo.io compare on price?
Snov.io costs $29.25 or $74.25 a month billed yearly. Apollo costs $49, $79 or $119 a month billed yearly.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Snov.io | Starter | $29.25 per month (annual billing); $39 monthly | 1,000 credits, 5,000 recipients, unlimited seats |
| Snov.io | Pro S | $74.25 per month (annual billing); $99 monthly | 5,000 credits, 25,000 recipients, unlimited seats |
| Snov.io | Pro M | $189 per month (monthly billing) | 20,000 credits, 50,000 recipients |
| Snov.io | Pro L | $369 per month (monthly billing) | 50,000 credits, 100,000 recipients |
| Snov.io | Ultra | $738 per month (monthly billing) | 100,000 credits, 200,000 recipients |
| Snov.io | Custom Ultra | Custom | From 200,000 credits and 400,000 recipients |
| Apollo.io | Free | $0 | 900 credits per seat per year; 2 sequences per team; basic email support |
| Apollo.io | Basic | $49 per user per month (annual billing) | 30,000 credits per seat per year; unlimited sequences; email warm-up and deliverability suite; US dialer; chat support |
| Apollo.io | Professional | $79 per user per month (annual billing) | 48,000 credits per seat per year; A/Z testing; unlimited lead scoring; call recordings and AI insights |
| Apollo.io | Organization | $119 per user per month (annual billing) | Minimum 3 seats; 72,000 credits per seat per year; SSO; 12 intent topics; unlimited meeting events and inbound routers |
Which costs less?
Snov.io Starter costs less than Apollo Basic on yearly billing. Both have a free plan.
Compare cost per verified contact, not the headline price.
Run a short side-by-side test before you decide. Give both tools the same real task, time how long each takes, and ask a colleague who did not set them up to try them. The result is usually clearer than any feature table.
Also check how each vendor handles renewal. Yearly plans are often billed in advance, price rises are common at renewal, and cancelling late can lock you into another term. Put the renewal date in the team calendar the day you buy.
Which is better for agencies?
Apollo has a much larger contact database and sequences. Snov.io has unlimited seats and a lighter CRM.
Neither has client workspaces or white label.
Ask for a written statement of plan limits when you buy, because caps on seats, credits, or senders change from time to time, and a record of what you were promised is useful if a limit moves.
Remember that you can start small. Most vendors offer a trial, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
A useful habit is to record the result of each trial in one short note: the account or list used, the setup time, the number of replies or valid contacts found, and the main frustration. Comparing two notes is far easier than comparing two memories.
Check how the vendor communicates change. Price and plan changes are announced in different ways, and a vendor that gives notice and keeps older plans for existing customers is easier to plan around than one that does not.
Which has stronger evidence?
Apollo has a 4.7 G2 score from 9,848 reviews. Snov.io has 4.5 from 500.
Neither stated security certifications on the pages we read.
Finally, think about exit costs. Check how easily you can export your lists and sequences, and keep notes on how your setup is built, so a later switch does not mean starting from scratch.
Keep the client in the loop on risk. Outreach tools touch client reputation, so agree sending limits and approval rules in writing before the first campaign goes out.
How do Snov.io and Apollo.io compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Snov.io | Apollo.io |
|---|---|---|
| Integrations | Native HubSpot and Pipedrive integrations, Zapier, Make, n8n, Phantombuster, Calendly, Gmail and Outlook sending, and an MCP server | Salesforce, HubSpot, Pipedrive, Outreach, SalesLoft, SendGrid, Mailgun and Slack are named; a count was not stated |
| Security | Its data processing addendum says hosting providers are checked for SOC 2 certification, and its own blog states GDPR and CCPA compliance; Snov.io's own SOC 2 was not stated | GDPR compliant; multi-factor authentication on Basic, Professional and Organization; SSO on Organization; SOC 2 was not stated (the security page returned an error) |
| Support | Live support chat and help@snov.io, a knowledge base, and an agency playbook | Free: basic email; paid plans: onboarding, chat and priority email; Organization adds GTM expertise; hours were not stated |
| Apps | A mobile app was not stated | Mobile apps were not stated |
What are the pros and cons of Snov.io and Apollo.io?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Snov.io pros
- Starter costs $29.25 a month billed yearly and Pro S $74.25.
- Unlimited team seats on every plan, plus a free plan.
- Credit and recipient tiers scale from 1,000 credits to 100,000 on Ultra.
- G2 shows 4.5 from 500 reviews.
Snov.io cons
- No agency, white-label or client-workspace plan.
- LinkedIn account slots are bought separately at $69 a month each.
- Annual prices were captured only for Starter and Pro S.
- Security certifications and a mobile app were not stated.
Apollo.io pros
- A free plan, with Basic from $49 per user per month on annual billing.
- A database of about 240M contacts and 30M companies.
- Unlimited sequences from Basic, with email warm-up and a deliverability suite.
- GDPR compliance stated, MFA on paid plans and SSO on Organization.
Apollo.io cons
- Monthly-billing prices were not shown; prices are billed annually.
- Organization requires at least 3 seats at $119 per user per month.
- Free allows 900 credits a year and only 2 sequences per team.
- SOC 2 and a security page were not available (the security page returned an error).
What do reviewers say about Snov.io and Apollo.io?
G2 shows Snov.io at 4.5 from 500 reviews and Apollo at 4.7 from 9,848 reviews.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Snov.io | G2 | 4.5 / 5 | 500 |
| Apollo.io | G2 | 4.7 / 5 | 9,848 |
Reviewer themes for Snov.io
- G2 shows Snov.io at 4.5 from 500 reviews.
- G2 lists Apollo.io, ZoomInfo and Instantly as top-rated alternatives.
Reviewer themes for Apollo.io
- G2 shows Apollo.io at 4.7 from 9,848 reviews.
- G2 data shows 86% of reviewers give five stars.
- Reviewers value the combined contact data and sequencing in one platform.
How does setup differ between Snov.io and Apollo.io?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Snov.io: Start on the free plan with one list.
Apollo.io: Start on the free plan, build one saved search, and reveal a small batch of contacts.
What should agencies check before choosing between Snov.io and Apollo.io?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Snov.io
- Estimate monthly credits.
- Check recipient limits.
- Decide on LinkedIn slots.
- Start on the free plan.
Before you buy Apollo.io
- Estimate monthly credit use.
- Check the three-seat minimum on Organization.
- Price dialer add-ons.
- Start on the free plan.
How should you test Snov.io and Apollo.io before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Snov.io versus Apollo.io.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Snov.io or Apollo.io?
Choose Apollo for database size and the stronger evidence base. Choose Snov.io for unlimited seats and a low entry price.
Trial both on one list.
Choose Snov.io if
- You want contact data and cold email together.
- You want unlimited seats.
- You want a free plan to start.
Skip Snov.io if
- You need client workspaces.
- You need LinkedIn automation included.
- You need stated security certifications.
Choose Apollo.io if
- You want a database and sequences in one tool.
- You want a free plan to start.
- You want a large review base.
Skip Apollo.io if
- You need monthly pricing shown up front.
- You need SOC 2 confirmed.
- You only need email addresses.
Frequently asked questions
- Is Snov.io or Apollo better?
- Apollo for database size, Snov.io for seats and price.
- Which is cheaper?
- Snov.io Starter.
- Which has more G2 reviews?
- Apollo.
- Do both have free plans?
- Yes.
- Which has unlimited seats?
- Snov.io.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Snov.io pricing page
- Apollo pricing page
- G2