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Loomly vs Agorapulse for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Loomly for content ideas, early approvals, and custom branding on Beyond. Choose Agorapulse for the inbox, white-label reports, and published support times. Prices and ratings were checked in October 2026.
Loomly vs Agorapulse: which is better for agencies in 2026?
Loomly and Agorapulse both suit agencies, but they lead with different strengths. Loomly leads with content ideas and approvals. Agorapulse leads with the inbox, white-label reports, and support.
We compared price, client features, and support.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Loomly | 4.2 / 5 | G2 4.6 | Free trial. Starter $49-$65 and Beyond $249-$332 per month (annual vs monthly billing); Enterprise is custom. | Small to mid-size agencies |
| Agorapulse | 4.4 / 5 | G2 4.5 | 30-day free trial, no credit card required. Standard $79-$99, Professional $119-$149, and Advanced $149-$199 per user per month (annual vs monthly billing); Custom is quoted. | Small to mid-size agencies |
How do Loomly and Agorapulse compare on price?
Loomly costs $49 per month for Starter on annual billing ($65 monthly) and $249 for Beyond. Agorapulse costs $79 per user per month for Standard on annual billing, $119 for Professional, and $149 for Advanced.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Loomly | Starter | $49 per month (annual billing); $65 monthly | 3 users, 12 social accounts, unlimited calendars, approval workflows and roles |
| Loomly | Beyond | $249 per month (annual billing); $332 monthly | Unlimited users, 60 social accounts, custom roles and workflows, custom branding, scheduled reports, calendar 2FA enforcement |
| Loomly | Enterprise | Custom | 61 or more social accounts, everything in Beyond, priority support |
| Agorapulse | Standard | $79 per user per month (annual billing); $99 monthly | 10 social profiles, unlimited posts, one inbox, basic reports, 30-day free trial |
| Agorapulse | Professional | $119 per user per month (annual billing); $149 monthly | Link in bio, post and inbox assignments, team performance reports, simple approvals |
| Agorapulse | Advanced | $149 per user per month (annual billing); $199 monthly | Labels, saved replies, moderation rules, shared calendars, advanced and ads reports, Profile Connector |
| Agorapulse | Custom | Custom | Unlimited profiles, SSO, custom roles, multi-step approvals, API, dedicated success manager |
Which is cheaper?
It depends on team size. Loomly Starter covers 3 users and 12 accounts for one price, while Agorapulse charges per user. A larger team pays less on Loomly Beyond, with unlimited users.
For one or two users, Agorapulse Standard is cheaper.
Which is better for approvals?
Loomly, from Starter, with roles and unlimited calendars, and custom roles and workflows on Beyond. Agorapulse offers simple approvals from Professional and multi-step approvals on Custom.
Agorapulse adds a Profile Connector for clients on Advanced.
Which is better for reporting and support?
Agorapulse. White-label report exports are on every plan, and support lists 24/7 hours with first-response times from under 6 hours to under 30 minutes. Loomly has scheduled reports on Beyond and does not state support times.
Agorapulse also has the larger review base.
How do Loomly and Agorapulse compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Loomly | Agorapulse |
|---|---|---|
| Integrations | Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profile, Pinterest and Snapchat; Zapier, Microsoft Teams, Slack, Canva, Giphy, Google Drive and Unsplash | Facebook, Instagram, LinkedIn, X, Threads, Pinterest, TikTok, YouTube, Google Business Profile, Bluesky and Reddit; Google Analytics, Looker Studio, Salesforce, HubSpot, Slack, Google Drive, Canva, Zapier, Microsoft Teams, ChatGPT and Claude, plus a reports Open API; No overall integration total is stated |
| Security | Google single sign-on and two-factor authentication with authenticator apps; calendar 2FA enforcement on Beyond; TLS in transit, encryption at rest, and annual penetration tests; its hosting provider holds SOC 1, 2, 3 and ISO 27001, but Loomly itself is not stated as SOC 2 certified; GDPR was not stated | SOC 2 and ISO 27001:2022 badges are shown on its security page, and its AWS hosting carries SOC 1, 2 and 3; Role-based access control and two-factor authentication with an authenticator app; SSO and custom roles on the Custom plan |
| Support | In-page chat; priority support on Enterprise; Hours and response times are not stated | Email on every plan, live chat from Professional, video calls on Custom; Support hours listed as 24/7; first response under 6 hours (Standard), 2 hours (Professional), 1 hour (Advanced), 30 minutes (Custom) |
| Apps | iOS and Android apps on Starter and Beyond | iOS and Android app for replies, analytics, approvals and publishing on all plans |
What are the pros and cons of Loomly and Agorapulse?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Loomly pros
- Approval workflows and roles on every plan, with custom roles on Beyond.
- Unlimited calendars on all plans, and unlimited users on Beyond.
- Custom branding, branded subdomain and scheduled reports on Beyond.
- Strong G2 reviews from a large base.
Loomly cons
- Starter allows only 3 users and 12 social accounts.
- Prices are among the highest in this group.
- Client access and branded reports are not stated.
- Support hours and response times are not stated.
Agorapulse pros
- White-label report exports on every plan.
- Profile Connector lets clients connect profiles safely on Advanced and Custom.
- Published first-response times from under 6 hours to under 30 minutes by plan.
- SOC 2 and ISO 27001:2022 badges, role-based access and two-factor authentication.
Agorapulse cons
- Per-user pricing, with 10 profiles on each of the first three plans.
- Multi-step approval workflows, custom roles and SSO are only on Custom.
- Some G2 reviewers find the mobile app less smooth than desktop.
- Advanced listening, advocacy and X access are paid add-ons.
What do reviewers say about Loomly and Agorapulse?
G2 shows Loomly at 4.6 from 1,796 reviews and Agorapulse at 4.5 from 974 reviews. Loomly is praised for a smooth setup, and Agorapulse for its inbox and support.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Loomly | G2 | 4.6 / 5 | 1,796 |
| Agorapulse | G2 | 4.5 / 5 | 974 |
Reviewer themes for Loomly
- G2 shows Loomly at 4.6 from 1,796 reviews.
- G2 comparison data notes a notably smooth implementation and intuitive setup.
- Reviewers find it user-friendly for managing social media.
Reviewer themes for Agorapulse
- G2 shows Agorapulse at 4.5 from 974 reviews.
- G2 reviewers like the social inbox and reliable scheduling.
- Reviewers describe responsive, attentive customer support.
How does setup differ between Loomly and Agorapulse?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Loomly: Create a calendar per brand, set approval workflows, and assign roles to your team.
Agorapulse: Connect one client, set up the inbox, and send them a white-label report during the 30-day trial to see how it reads.
What should agencies check before choosing between Loomly and Agorapulse?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Loomly
- Plan for the jump from Starter to Beyond.
- Ask how clients review content.
- Check SOC 2 and GDPR needs.
- Test the branding options on Beyond.
Before you buy Agorapulse
- Confirm which plan includes the Profile Connector and report scheduling.
- Count users, since pricing is per user.
- Price add-ons for listening, advocacy, and X.
- Use the free 30-day trial on a real client.
How should you test Loomly and Agorapulse before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Loomly versus Agorapulse.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Loomly or Agorapulse?
Choose Loomly for content ideas, early approvals, and custom branding on Beyond. Choose Agorapulse for the inbox, white-label reports, and published support times.
Count your team size first, since it decides which costs less.
Choose Loomly if
- You want approvals and roles on the entry plan.
- You want unlimited calendars and custom branding on Beyond.
- You value process and content ideas.
Skip Loomly if
- You want the lowest price.
- You need unlimited users on a small budget.
- You need a stated client portal.
Choose Agorapulse if
- You want white-label reports and a client profile connector.
- You value fast, published support response times.
- You want a unified inbox and reliable scheduling.
Skip Agorapulse if
- You need multi-step approvals or SSO without moving to Custom.
- You need to avoid per-user pricing.
- You need advanced listening included in the plan.
Frequently asked questions
- Is Loomly or Agorapulse better for agencies?
- Loomly for approvals and ideas, Agorapulse for inbox, reports, and support.
- Which is cheaper?
- Agorapulse for very small teams, Loomly Beyond for larger ones.
- Which has white-label reports?
- Agorapulse lists them on every plan.
- Which has custom branding?
- Loomly offers it on Beyond.
- Do both have free trials?
- Yes. Agorapulse offers 30 days.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Loomly pricing page
- Agorapulse pricing page
- G2