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Keyword Insights vs Frase for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Keyword Insights for clustering and topical maps. Choose Frase for research and writing. Prices and ratings were checked in October 2026.
Keyword Insights vs Frase: which is better for agencies in 2026?
Keyword Insights and Frase both support content planning. Keyword Insights clusters keywords and builds briefs. Frase researches and writes in an editor.
We compared price, scope, and evidence.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Keyword Insights | 4 / 5 | No review-site rating found | Credit-based plans. Basic $58 a month (10,000 credits, 1 seat, 5 workspaces) and Professional $99 a month (20,000 credits, 3 seats, 10 workspaces). Enterprise is custom. A $1 trial runs 7 days with 5,000 credits, then the account drops to pay-as-you-go. | Small agencies to enterprise teams |
| Frase | 4.3 / 5 | G2 4.8 | 7-day free trial, no credit card. Starter $39-$49, Professional $103-$129, and Scale $239-$299 per month (annual vs monthly billing); Enterprise is custom. | Freelancers to mid-size agencies |
How do Keyword Insights and Frase compare on price?
Keyword Insights costs $58 or $99 a month as shown. Frase costs $39, $103 or $239 a month billed yearly.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Keyword Insights | Basic | regular $58 | 10,000 credits, 1 seat, 5 workspaces |
| Keyword Insights | Professional | regular $99 | 20,000 credits, 3 seats, 10 workspaces, team sharing |
| Keyword Insights | Enterprise | Custom | Custom credits, seats and workspaces, priority support, demo and onboarding |
| Frase | Starter | $39 per month (annual billing); $49 monthly | 1 seat, 1 site, 10 articles and 50 audit pages a month, 25 AI generations, Content Guard on 10 pages |
| Frase | Professional | $103 per month (annual billing); $129 monthly | 3 seats, 5 sites, 40 articles and 250 audit pages, content calendar, internal linking, AI crawler monitoring |
| Frase | Scale | $239 per month (annual billing); $299 monthly | 5 seats, up to 10 domains, 100 articles and 1,000 audit pages, client-ready exportable reports |
| Frase | Enterprise | Custom | White-label reports, branded client portal, SSO and SAML, dedicated account manager, SLA |
Which costs less?
Frase Starter costs less than Keyword Insights Basic. Credits drive Keyword Insights costs.
Compare cost per client.
Run a short side-by-side test before you decide. Give both tools the same real task, time how long each takes, and ask a colleague who did not set them up to try them. The result is usually clearer than any feature table.
Also check how each vendor handles renewal. Yearly plans are often billed in advance, price rises are common at renewal, and cancelling late can lock you into another term. Put the renewal date in the team calendar the day you buy, and decide a month earlier whether the tool earned its place.
Ask for a written statement of plan limits when you buy, because caps on seats, credits, or locations change from time to time, and a record of what you were promised is useful if a limit moves.
Which is better for clustering?
Keyword Insights is built around SERP-based clustering and topical maps. Frase is stronger as a writing editor.
Choose by the job.
Remember that you can start small. Most vendors offer a trial or a free tier, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
Which has stronger evidence?
Frase has a much larger G2 base with a high score. Keyword Insights has 11 reviews and no score in the snippet we read.
Neither stated security certifications.
Finally, think about exit costs. Check how easily you can export your data, and keep notes on how your setup is built, so a later switch does not mean starting from scratch.
How do Keyword Insights and Frase compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Keyword Insights | Frase |
|---|---|---|
| Integrations | Google Search Console and WordPress integrations; a public API is documented | Publishes to WordPress, Webflow, Sanity and Wix, or hosts on FraseCMS; Google Search Console, a REST API with webhooks for Zapier, Make and n8n, and an MCP server for Claude and ChatGPT |
| Security | A sub-processors page is published; SOC 2, SSO and 2FA were not stated | SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit; SSO and SAML on Enterprise; Owner, Admin, Editor and Viewer roles from Professional; two-factor authentication was not stated |
| Support | AI agent support on all plans, live chat during UK business hours (9 am to 5 pm) and email at support@keywordinsights.ai; priority support, demo and onboarding on Enterprise; help docs and a changelog | Help center; Enterprise adds a dedicated account manager and an SLA; Other channels, hours and response times are not stated |
| Apps | A mobile app was not stated | No mobile app stated |
What are the pros and cons of Keyword Insights and Frase?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Keyword Insights pros
- Basic costs $58 a month with 10,000 credits and 5 workspaces.
- Professional costs $99 a month with 20,000 credits, 3 seats and 10 workspaces.
- Clustering costs 1 credit per keyword and content briefs 100 credits each.
- A $1, 7-day trial gives 5,000 one-time credits across every feature.
Keyword Insights cons
- It is not a full SEO suite: no rank tracking, backlinks or site audit.
- Credits are consumed per action, so large clustering jobs can use a plan quickly.
- G2 shows only 11 reviews and no score in the page we read.
- Security certifications and a mobile app were not stated.
Frase pros
- SEO and GEO scores, content briefs and an agent that publishes to WordPress, Webflow, Sanity or Wix.
- AI visibility tracking, with more engines added on higher plans.
- A 7-day free trial with no credit card, and API, MCP and CLI on every plan.
- SOC 2 Type II and GDPR compliance stated.
Frase cons
- Starter allows one seat and one site.
- White-label reports and a branded client portal are Enterprise only.
- Extra seats cost a monthly fee, and pay-as-you-go capacity is priced per article and per audit page.
- Support channels and hours are not stated beyond the help center.
What do reviewers say about Keyword Insights and Frase?
G2 shows Frase at 4.8 from 311 reviews. Keyword Insights lists 11 reviews with no score in the snippet we read.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Frase | G2 | 4.8 / 5 | 311 |
Reviewer themes for Keyword Insights
- G2 lists 11 reviews for Keyword Insights without a score in the snippet we could read.
- Reviewers praise SERP-similarity clustering and its usefulness for content structure.
- One reviewer notes a learning curve aimed at experienced SEOs.
Reviewer themes for Frase
- G2 shows Frase at 4.8 from 311 reviews.
- G2 comparison data describes Frase as highly rated for content creation and easy setup.
- Reviewers praise its AI-powered content briefs, SERP analysis and research.
How does setup differ between Keyword Insights and Frase?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Keyword Insights: Use the $1 trial on one client keyword list.
Frase: Use the 7-day trial on one client site, connect Search Console, and generate a brief and a draft for one target keyword.
What should agencies check before choosing between Keyword Insights and Frase?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Keyword Insights
- Estimate keywords to cluster.
- Count client workspaces.
- Check the billing toggle price.
- Use the $1 trial.
Before you buy Frase
- Count seats and sites against plan limits.
- Price extra seats and pay-as-you-go capacity.
- Check Scale reports with a real client.
- Use the 7-day trial on live content.
How should you test Keyword Insights and Frase before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Keyword Insights versus Frase.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Keyword Insights or Frase?
Choose Keyword Insights for clustering and topical maps. Choose Frase for research and writing.
Trial both on one client.
Choose Keyword Insights if
- You plan topical maps for several clients.
- You want SERP-based clustering.
- You want workspaces per client.
Skip Keyword Insights if
- You need rank tracking or audits.
- You need many seats on a low plan.
- You need stated security certifications.
Choose Frase if
- You want content scoring, publishing, and AI visibility in one platform.
- You want a free trial and low entry prices.
- You need SOC 2 Type II and GDPR evidence.
Skip Frase if
- You need white-label reports without Enterprise.
- You need more than one seat on the entry plan.
- You want phone support.
Frequently asked questions
- Is Keyword Insights or Frase better?
- Keyword Insights for clustering, Frase for writing.
- Which is cheaper?
- Frase Starter.
- Which has client workspaces?
- Keyword Insights.
- Which has more G2 reviews?
- Frase.
- Do both have trials?
- Check current terms.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Keyword Insights pricing page
- Frase pricing page
- G2