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HeyReach vs Expandi for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 8 min read
Summary
Choose HeyReach for a fixed-price fleet plan. Choose Expandi for a custom agency plan with a customer success manager. Prices and ratings were checked in October 2026.
HeyReach vs Expandi: which is better for agencies in 2026?
HeyReach and Expandi are both LinkedIn automation tools with an agency route. HeyReach sells a fixed-price Agency plan for 25 senders. Expandi sells a per-seat Business plan and a custom Agency plan from ten seats.
We compared price, agency features and evidence.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| HeyReach | 4.3 / 5 | No review-site rating found | Growth $79 per sender a month, or $64 per sender billed yearly. Agency $999 a month, or $800 a month billed yearly, for 25 senders with white label. Unlimited $2,999 a month, or $2,399 billed yearly, for unlimited senders. Done for you is custom. | Agencies to large outbound teams |
| Expandi | 4.1 / 5 | No review-site rating found | Business costs $99 per seat a month, or $79 billed yearly. The Agency plan is custom, for 10 or more seats or white label. A 7-day free trial is available. | Small teams to agencies |
How do HeyReach and Expandi compare on price?
HeyReach Growth costs $64 per sender a month billed yearly and Agency costs $800 a month. Expandi Business costs $79 per seat a month billed yearly, and its Agency plan is custom.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| HeyReach | Growth | $64 per month (annual billing); $79 monthly | Per sender, unlimited campaigns, workspaces and permissions |
| HeyReach | Agency | $800 per month (annual billing); $999 monthly | 25 senders, white label, bring your own proxies, unlimited campaigns |
| HeyReach | Unlimited | $2,399 per month (annual billing); $2,999 monthly | Unlimited senders, multi-brand white label as an add-on |
| HeyReach | Done for you | Custom | Managed service |
| Expandi | Business | $79 per seat per month (annual billing); $99 monthly | Per seat, suited to small sales teams |
| Expandi | Agency | Custom | 10+ seats, white label, roles and permissions, client reports, customer success manager |
Which costs less?
For a few accounts, Expandi Business and HeyReach Growth are close per seat. For a large fleet, HeyReach Agency works out at about $32 a sender on yearly billing.
Expandi Agency is custom, so ask for a quote at ten seats.
Run a short side-by-side test before you decide. Give both tools the same real task, time how long each takes, and ask a colleague who did not set them up to try them. The result is usually clearer than any feature table.
Also check how each vendor handles renewal. Yearly plans are often billed in advance, price rises are common at renewal, and cancelling late can lock you into another term. Put the renewal date in the team calendar the day you buy.
Which is better for agencies?
Both offer white label. HeyReach includes one branding on Agency and bring-your-own proxies. Expandi Agency adds roles, client reports and a customer success manager.
A G2 reviewer said they were very happy to have switched from Expandi to HeyReach, while another notes Expandi has a native trigger on inbound profile visits.
Ask for a written statement of plan limits when you buy, because caps on seats, credits, or senders change from time to time, and a record of what you were promised is useful if a limit moves.
Remember that you can start small. Most vendors offer a trial, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
A useful habit is to record the result of each trial in one short note: the account or list used, the setup time, the number of replies or valid contacts found, and the main frustration. Comparing two notes is far easier than comparing two memories.
Check how the vendor communicates change. Price and plan changes are announced in different ways, and a vendor that gives notice and keeps older plans for existing customers is easier to plan around than one that does not.
Which has stronger evidence?
Neither showed an overall G2 score in the snippets we read: HeyReach lists 74 reviews and Expandi 183.
Neither stated security certifications, and both carry LinkedIn automation risk.
Finally, think about exit costs. Check how easily you can export your lists and sequences, and keep notes on how your setup is built, so a later switch does not mean starting from scratch.
Keep the client in the loop on risk. Outreach tools touch client reputation, so agree sending limits and approval rules in writing before the first campaign goes out.
How do HeyReach and Expandi compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | HeyReach | Expandi |
|---|---|---|
| Integrations | A shared inbox, Sales Navigator list import and CRM and automation integrations are described by reviewers; a full list was not read | Webhooks, API credentials, Zapier, HubSpot, Pipedrive and Salesforce CRM integrations, and MCP |
| Security | Its data processing addendum says HeyReach holds no ISO 27001 or SOC 2 certification, and none for PCI-DSS, HIPAA or NIS2; one of its own blog posts claims SOC 2 Type II and ISO 27001, so ask for evidence; LinkedIn Help states that bots and other unauthorized automated methods to send messages or add contacts are prohibited, and it restricts accounts for automated activity. | Incorporated in the Netherlands and, per its own blog, processes customer data under a published GDPR Data Processing Agreement with disclosed retention periods; SOC 2, SSO and 2FA were not stated; LinkedIn Help states that bots and other unauthorized automated methods to send messages or add contacts are prohibited, and it restricts accounts for automated activity. |
| Support | A help center and a chat widget; reviewers describe support as both great and ineffective | A help center; the Agency plan includes a dedicated customer success manager and specialised support |
| Apps | A mobile app was not stated | A mobile app was not stated |
What are the pros and cons of HeyReach and Expandi?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
HeyReach pros
- Agency costs $800 a month billed yearly for 25 senders, about $32 a sender.
- White label is included on Agency, with your own domain and branding, plus bring-your-own proxies.
- Growth costs $79 per sender a month with unlimited campaigns and workspaces.
- A 14-day trial with 3 LinkedIn accounts, and a 30-day trial on request for Agency and Unlimited.
HeyReach cons
- Agency starts near $1,000 a month on monthly billing, far above per-seat tools.
- The page mentions both 25 and 50 senders for Agency, so confirm the sender count before you buy.
- LinkedIn prohibits automation tools and can restrict accounts used with them.
- Its data processing addendum says it holds no SOC 2 or ISO 27001 certification, although a marketing blog claims otherwise.
Expandi pros
- Business costs $79 per seat a month billed yearly, or $99 on monthly billing.
- The Agency plan adds white label, roles and permissions, client reports, template sharing and a customer success manager.
- A 7-day free trial.
- 183 G2 reviews on the Expandi.io product page.
Expandi cons
- Agency pricing is custom and aimed at 10 or more seats.
- A seat connects one LinkedIn account, so cost scales per client account.
- One G2 reviewer notes it has a native trigger on inbound profile visits that HeyReach lacks; another says they switched to HeyReach.
- LinkedIn prohibits automation tools; security certifications were not stated.
What do reviewers say about HeyReach and Expandi?
G2 lists 74 reviews for HeyReach and 183 for Expandi.io, and neither snippet showed an overall score.
Reviewer themes for HeyReach
- G2 lists 74 reviews for HeyReach; the page we read showed the star breakdown but no overall score.
- An agency reviewer values easy setup, template duplication across client accounts and simple A/B testing.
- Another reviewer found it more intuitive than Expandi; one review reports ineffective support.
Reviewer themes for Expandi
- G2 lists 183 reviews for Expandi.io; the snippet we read showed no overall score.
- A HeyReach reviewer says they were very happy to have switched from Expandi.
How does setup differ between HeyReach and Expandi?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
HeyReach: Use the 14-day trial with three accounts on one client.
Expandi: Use the 7-day trial on one account.
What should agencies check before choosing between HeyReach and Expandi?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy HeyReach
- Count the sender accounts you need.
- Confirm the Agency sender count.
- Request the 30-day trial.
- Agree account risk with clients.
Before you buy Expandi
- Count seats.
- Request an Agency quote.
- Use the 7-day trial.
- Agree account risk with clients.
How should you test HeyReach and Expandi before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in HeyReach versus Expandi.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: HeyReach or Expandi?
Choose HeyReach for a fixed-price fleet plan. Choose Expandi for a custom agency plan with a customer success manager.
Trial both on one client.
Choose HeyReach if
- You run LinkedIn outreach from many accounts.
- You want white label for clients.
- You want a flat price instead of per-seat pricing.
Skip HeyReach if
- You run fewer than a handful of accounts.
- You cannot accept LinkedIn restriction risk.
- You need stated security certifications.
Choose Expandi if
- You run ten or more LinkedIn accounts.
- You want white label and client reports.
- You want a customer success manager.
Skip Expandi if
- You run a few accounts.
- You want the lowest seat price.
- You cannot accept LinkedIn restriction risk.
Frequently asked questions
- Is HeyReach or Expandi better?
- HeyReach for large fleets, Expandi for a managed agency plan.
- Which is cheaper?
- HeyReach at scale, similar per seat for a few accounts.
- Which has white label?
- Both.
- Which has a free trial?
- Both: HeyReach 14 days, Expandi 7 days.
- Is LinkedIn automation allowed?
- LinkedIn Help prohibits it and can restrict accounts.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- HeyReach pricing page
- Expandi pricing page
- LinkedIn Help
- G2