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HighLevel vs HubSpot for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose HighLevel for white-label agency software at flat prices. Choose HubSpot for a mainstream CRM with stronger published security. Prices and ratings were checked in October 2026.
HighLevel vs HubSpot: which is better for agencies in 2026?
HighLevel and HubSpot are both all-in-one platforms, but they serve different buyers. HighLevel is built for agencies that resell and white-label. HubSpot is a mainstream CRM for teams of every kind.
We compared price, white-labeling, and security.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| HighLevel | 4.4 / 5 | G2 4.6 | 14-day free trial. Starter $97, Unlimited $297 and Agency Pro $497 per month; annual billing is cheaper. | Small to large agencies |
| HubSpot | 4.4 / 5 | G2 4.4 | Free tools for up to 2 users. Sales Hub Starter $7 and Professional $90 per seat per month on annual billing ($20 and $100 monthly); Enterprise starts at $150 per seat. | Small teams to enterprises |
How do HighLevel and HubSpot compare on price?
HighLevel costs $97, $297, or $497 a month with unlimited users and contacts. HubSpot Sales Hub costs $7 or $90 per seat per month on annual billing, with a free tier and onboarding fees on higher plans.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| HighLevel | Starter | $97 per month (monthly billing) | 3 sub-accounts, unlimited contacts and users, 24/7 support; $970 a year billed annually |
| HighLevel | Unlimited | $297 per month (monthly billing) | Unlimited sub-accounts, rebilling phone and email without markup, basic API access; $2,970 a year |
| HighLevel | Agency Pro | $497 per month (monthly billing) | SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, advanced API; $4,970 a year |
| HubSpot | Free | $0 | Free for up to 2 users; no credit card required |
| HubSpot | Starter | $7 per seat per month (annual billing); $20 monthly | 500 HubSpot credits; calling, task queues, prospecting agent |
| HubSpot | Professional | $90 per seat per month (annual billing); $100 monthly | 3,000 HubSpot credits; forecasting, sequences, conversation intelligence; $1,500 one-time onboarding |
| HubSpot | Enterprise | $150 per seat per month (monthly billing) | Starts at; 5,000 HubSpot credits; deal splits, lead routing, sandbox; $3,500 one-time onboarding |
Which costs less for an agency?
HighLevel, once you have more than a few users, because users and contacts are unlimited at a flat price. HubSpot charges per seat, so cost grows with your team.
HighLevel add-ons can narrow the gap, so price the ones you need.
A ten-person team on HubSpot Professional pays ten seats plus onboarding, while the same team on HighLevel Unlimited pays one flat monthly price.
Which is better for white-label and reselling?
HighLevel, with sub-accounts, snapshots, a white-labeled web app, and SaaS Mode on Agency Pro. HubSpot has a partner program but no white-label option was stated on its pricing page.
If you plan to resell software to clients, this is the deciding difference.
Which has stronger security and support evidence?
HubSpot, with a SOC 2 Type 2 report, GDPR tools, two-factor authentication, and an EU data center. HighLevel did not state SOC 2, GDPR, SSO, or 2FA, and sells HIPAA as an add-on.
HighLevel lists 24/7 support on every plan, while HubSpot support hours were not stated.
How do HighLevel and HubSpot compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | HighLevel | HubSpot |
|---|---|---|
| Integrations | An integration count was not stated; the page shows an included integrations section | More than 2,000 apps and web services in the HubSpot app marketplace |
| Security | SOC 2, GDPR, SSO and 2FA were not stated on the pages checked; HIPAA compliance is an optional paid add-on | SOC 2 Type 2 report and a public SOC 3 report; infrastructure providers hold ISO 27001; GDPR tools, 2FA that admins can require, SSO, and SAML SSO at the enterprise tier; Hosted on AWS in the US, with an EU data center in Frankfurt for new customers |
| Support | 24/7 support is included on every plan; premium support is a paid add-on | Starter: email; Professional and Enterprise: email and phone; free users get Community, Academy and the knowledge base; Support hours were not stated |
| Apps | A HighLevel mobile app is included; a branded client app and a white-label app are paid add-ons | A HubSpot mobile app is listed; platforms and plan availability were not stated |
What are the pros and cons of HighLevel and HubSpot?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
HighLevel pros
- Unlimited contacts and users on every plan, with 24/7 support listed.
- Starter at $97 a month with 3 sub-accounts; Unlimited at $297 with unlimited sub-accounts.
- Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup.
- A snapshot library of pre-built accounts and a white-labeled web app.
HighLevel cons
- Paid add-ons include HIPAA at $297 a month, premium support at $500 a month and a white-label mobile app at $497 a month.
- SOC 2, GDPR, SSO and 2FA were not stated on the pages checked.
- An integration count was not stated.
- Starter is limited to 3 sub-accounts.
HubSpot pros
- Free CRM tools for up to two users with no credit card.
- Starter from $7 per seat per month on annual billing.
- More than 2,000 integrations in the app marketplace.
- SOC 2 Type 2 report, GDPR consent tools, 2FA and an EU data center option.
HubSpot cons
- Professional costs $90 per seat per month and requires a one-time $1,500 onboarding fee.
- Enterprise requires a one-time $3,500 onboarding fee.
- Advanced SAML SSO is enterprise tier only.
- Client accounts and multi-account features for agencies were not stated.
What do reviewers say about HighLevel and HubSpot?
G2 shows HighLevel at 4.6 from 653 reviews and HubSpot Sales Hub at 4.4 from 14,365 reviews. HighLevel has the higher score and HubSpot the far larger base.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| HighLevel | G2 | 4.6 / 5 | 653 |
| HubSpot | G2 | 4.4 / 5 | 14,365 |
Reviewer themes for HighLevel
- G2 shows HighLevel at 4.6 from 653 reviews.
- Reviewers call it a one-stop solution for CRM and automation that suits small, medium and large businesses.
- Some new users find the amount of functionality overwhelming at first.
Reviewer themes for HubSpot
- G2 shows HubSpot Sales Hub at 4.4 from 14,365 reviews.
- G2 data shows 67% of reviewers give five stars and 26% give four.
- Reviewers value ease of use and having everything in one place.
How does setup differ between HighLevel and HubSpot?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
HighLevel: Use the 14-day trial to build one sub-account from a snapshot for a real client.
HubSpot: Start on the free tools, import your contacts, and build one deal pipeline that matches how you sell.
What should agencies check before choosing between HighLevel and HubSpot?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy HighLevel
- Count sub-accounts you need.
- Price the add-ons you want.
- Check compliance needs for each client.
- Use the 14-day trial on one client.
Before you buy HubSpot
- Count seats and add onboarding fees.
- Check which hub features you need.
- Review credit packs for AI features.
- Start on the free tier.
How should you test HighLevel and HubSpot before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in HighLevel versus HubSpot.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: HighLevel or HubSpot?
Choose HighLevel for white-label agency software at flat prices. Choose HubSpot for a mainstream CRM with stronger published security.
Agencies that resell software lean toward HighLevel.
Choose HighLevel if
- You want white-label software for many clients.
- You want unlimited users and contacts.
- You may resell the platform.
Skip HighLevel if
- You need published SOC 2 and SSO.
- You want a simple sales CRM.
- You cannot invest in setup and training.
Choose HubSpot if
- You want a mainstream CRM with a free start.
- You want a large integration marketplace.
- You want SOC 2 Type 2 evidence.
Skip HubSpot if
- You want flat pricing without onboarding fees.
- You need white-label software to resell.
- You are a solo freelancer.
Frequently asked questions
- Is HighLevel or HubSpot better for agencies?
- HighLevel for white-label and reselling, HubSpot for a mainstream CRM and security evidence.
- Which is cheaper at scale?
- HighLevel, because users and contacts are unlimited.
- Which has a free tier?
- HubSpot. HighLevel has a 14-day trial.
- Which is white-label?
- HighLevel.
- Which states SOC 2?
- HubSpot.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- HighLevel pricing page
- HubSpot pricing page
- G2