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Brand24 vs Awario for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Awario for the lowest cost and large mention allowances. Choose Brand24 for stronger evidence, white-label from Pro, and a mobile app. Prices and ratings were checked in October 2026.
Brand24 vs Awario: which is better for agencies in 2026?
Brand24 and Awario are both social listening tools. Brand24 has the larger G2 base and a mobile app. Awario costs far less and offers unlimited keywords per topic.
We compared price, caps, and evidence.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Brand24 | 4.3 / 5 | G2 4.6 | 14-day trial. Monthly billing: Individual $249, Team $349, Pro $499 and Business $699 a month; annual billing is lower ($199, $299, $399 and $599 a month). Enterprise starts from $1,499 a month billed annually. | Small teams to agencies |
| Awario | 3.8 / 5 | G2 3.9 | Free trial on Starter. Yearly billing: Starter $29, Pro $89 and Enterprise $249 a month; monthly billing is $49, $149 and $399. | Solo to small agencies |
How do Brand24 and Awario compare on price?
Brand24 has a 14-day trial and costs $199, $299, or $399 a month billed yearly. Awario has a free trial on Starter and costs $29, $89, or $249 a month billed yearly.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Brand24 | Individual | $199 per month (annual billing); $249 monthly | 3 keywords, 2K mentions a month, 1 user |
| Brand24 | Team | $299 per month (annual billing); $349 monthly | 7 keywords, 10K mentions a month, unlimited users |
| Brand24 | Pro | $399 per month (annual billing); $499 monthly | 12 keywords, 40K mentions a month, unlimited users, white-label reports |
| Brand24 | Business | $599 per month (annual billing); $699 monthly | 25 keywords, 100K mentions a month, unlimited users, QuickShare reports |
| Brand24 | Enterprise | From $1,499 | Custom keywords and mentions, unlimited users, API included, dedicated consulting |
| Awario | Starter | $29 per month (annual billing); $49 monthly | 3 topics, 30,000 mentions a month, 1 team member, Boolean search |
| Awario | Pro | $89 per month (annual billing); $149 monthly | 15 topics, 300,000 mentions, 10 team members, data export, PDF reports |
| Awario | Enterprise | $249 per month (annual billing); $399 monthly | 100 topics, 1,000,000 mentions, unlimited team members, white-label reports, API, account manager |
Which costs less?
Awario, by a wide margin. Awario Pro costs less than Brand24 Individual and includes 15 topics, 300,000 mentions, and ten team members.
Brand24 Individual allows three keywords and 2,000 mentions a month, while Awario Starter allows three topics and 30,000 mentions.
Compare mentions per dollar before you decide.
Run a short side-by-side test before you decide. Give both tools the same real task, time how long each takes, and ask a colleague who did not set them up to try them. The result is usually clearer than any feature table.
Also check how each vendor handles renewal. Yearly plans are often billed in advance, price rises are common at renewal, and cancelling late can lock you into another term. Put the renewal date in the team calendar the day you buy, and decide a month earlier whether the tool earned its place, based on how often the team actually opened it.
Ask for a written statement of plan limits when you buy, because caps on seats, mentions, videos, or storage change from time to time, and a record of what you were promised is useful if a limit moves.
Which is better for client reporting?
Brand24 includes white-label reports from Pro and shareable QuickShare reports on Business. Awario includes PDF reports on Pro but white-label only on Enterprise.
Brand24 also offers a mobile app on every plan.
Remember that you can start small. Most vendors offer a trial or a free tier, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
Which has stronger evidence?
Brand24 has a larger G2 base and a higher score. Awario has only 48 G2 reviews.
Neither stated SOC 2, GDPR, SSO, or 2FA, so ask both for documents.
Finally, think about exit costs. Check how easily you can export your data, and keep notes on how your setup is built, so a later switch does not mean starting from scratch.
How do Brand24 and Awario compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Brand24 | Awario |
|---|---|---|
| Integrations | Slack and Microsoft Teams named; an integrations directory was not found (the page returned a 404) | API access on Enterprise; no third-party integrations were named |
| Security | SOC 2, GDPR, SSO, 2FA and encryption were not stated | SOC 2, GDPR, SSO, 2FA and encryption were not stated |
| Support | Chat, email, webinars and a help center on all plans; Pro adds priority and video support; Business adds a success lead and quarterly reviews | Support channels by plan were not stated; Enterprise includes an account manager |
| Apps | Mobile app on all plans; platforms were not stated | Web access on phone and tablet; native apps were not stated |
What are the pros and cons of Brand24 and Awario?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Brand24 pros
- Individual costs $199 a month billed yearly and Team $299, with 3 to 7 keywords.
- Pro costs $399 a month with 12 keywords and 40K mentions a month.
- White-label and PDF, Excel and PowerPoint reports from Pro, with unlimited users from Team.
- A mobile app and push notifications on all plans.
Brand24 cons
- Mention caps start at 2,000 a month on Individual.
- API access is an extra $149 fee on Pro and Business.
- Security, SOC 2, GDPR, 2FA and an integrations directory were not stated (the integrations page returned a 404).
- Entry pricing is high compared with Awario.
Awario pros
- Starter costs $29 a month billed yearly with 3 topics and 30,000 mentions a month.
- Pro costs $89 a month with 15 topics, 300,000 mentions, data export and PDF reports for 10 team members.
- Unlimited keywords per topic and Boolean search on every plan.
- A free trial on the Starter plan with no credit card.
Awario cons
- Starter has no data export, PDF reports, white-label reports, API or account manager.
- White-label reports and the API are Enterprise only.
- Security, integrations, support channels and mobile apps were not stated.
- G2 shows only 48 reviews.
What do reviewers say about Brand24 and Awario?
G2 shows Brand24 at 4.6 from 368 reviews and Awario at 3.9 from 48 reviews. Brand24 scores higher with far more reviews.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Brand24 | G2 | 4.6 / 5 | 368 |
| Awario | G2 | 3.9 / 5 | 48 |
Reviewer themes for Brand24
- G2 shows Brand24 at 4.6 from 368 reviews.
- Reviewers praise ease of use and an intuitive design.
- Reviewers also value responsive support.
Reviewer themes for Awario
- G2 shows Awario at 3.9 from 48 reviews.
- Reviewers praise its affordable pricing and user-friendly interface.
- The small review count makes the score less reliable than larger tools.
How does setup differ between Brand24 and Awario?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Brand24: Use the 14-day trial to track one client brand.
Awario: Use the free trial on one client brand.
What should agencies check before choosing between Brand24 and Awario?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Brand24
- Count keywords.
- Estimate mentions.
- Check white-label needs.
- Use the trial.
Before you buy Awario
- Count topics.
- Check mention volume.
- Decide on PDF reports.
- Use the trial.
How should you test Brand24 and Awario before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Brand24 versus Awario.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Brand24 or Awario?
Choose Awario for the lowest cost and large mention allowances. Choose Brand24 for stronger evidence, white-label from Pro, and a mobile app.
Trial both on one client brand.
Choose Brand24 if
- You report on brand mentions for clients.
- You want a mobile app and alerts.
- You want white-label reports.
Skip Brand24 if
- You need a low entry price.
- You need security detail stated.
- You need many keywords on a low plan.
Choose Awario if
- You want listening at a low price.
- You want Boolean search.
- You want unlimited keywords per topic.
Skip Awario if
- You need white-label below Enterprise.
- You need security detail stated.
- You need a large review base.
Frequently asked questions
- Is Brand24 or Awario better?
- Brand24 for evidence and reports, Awario for price.
- Which is cheaper?
- Awario.
- Which has white-label reports on lower plans?
- Brand24, from Pro.
- Which has a mobile app?
- Brand24.
- Do both have trials?
- Yes.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Brand24 pricing page
- Awario pricing page
- G2