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AgencyAnalytics vs Whatagraph for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose AgencyAnalytics for white-label reporting at a much lower price and a free trial. Choose Whatagraph for a premium platform with a success manager and strong security evidence. Prices and ratings were checked in October 2026.
AgencyAnalytics vs Whatagraph: which is better for agencies in 2026?
AgencyAnalytics and Whatagraph are the two reporting platforms agencies compare most. AgencyAnalytics is per-client and easy to start. Whatagraph is premium and demo-led.
We compared price, white-labeling, integrations, and support.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| AgencyAnalytics | 4.5 / 5 | G2 4.7 | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. | Small to large agencies |
| Whatagraph | 4 / 5 | G2 4.5 | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. | Mid-size to large agencies |
How do AgencyAnalytics and Whatagraph compare on price?
AgencyAnalytics costs $20 per client per month on annual billing ($25 monthly), with a 14-day trial. Whatagraph Max starts from $1,118 per month billed annually, and Prime is custom, with no trial.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| AgencyAnalytics | Core | $20 per client/month (annual billing); $25 monthly | Unlimited data sources, dashboards, reports and staff accounts, 85+ integrations, white-labeled client portal, custom domain, report approvals, AgencyAI, MCP access |
| Whatagraph | Max | $1,118 per month (annual billing) | From 50 source credits, unlimited users, white-label customization, data groups and blends, KPI overviews with alerts, IQ agents, live chat, dedicated success manager |
| Whatagraph | Prime | Custom | Custom credits, premium integrations, custom report domain, public API, transfer to BigQuery and Looker Studio, priority support, enterprise SLA |
Which costs less?
AgencyAnalytics, by a wide margin for most agencies. An agency with twenty clients pays about twenty times the per-client price, which is far below Whatagraph Max.
Whatagraph only becomes comparable for very large client lists.
Before you compare, count the clients you report on today and the ones you expect in a year. The per-client model rewards agencies that add clients slowly, while a fixed platform price rewards agencies that already run a very large book of business. Ask Whatagraph how many credits your connected accounts would use, since that sets the real cost.
Which has better white-labeling?
Both include white-labeling. AgencyAnalytics adds a custom domain and custom email with every client. Whatagraph offers white-label customization on both plans but reserves a custom report domain for Prime.
Check how each looks to a client before you decide.
Send a sample report from each tool to a colleague outside the team and ask whether anything looks like third-party software. Branding on the portal, the email sender, and the report link are the three places a vendor name most often leaks through.
Which has stronger security and support?
Whatagraph, on published evidence: GDPR and ISO 27001 certificates, an EU data center, SSO, live chat, and a dedicated success manager. AgencyAnalytics security details were not stated and support is email and chat.
AgencyAnalytics offers priority support from 25 clients.
For an agency without a dedicated analyst, a named success manager can matter more than a feature list, because someone else helps build the first templates. If you have an in-house reporting owner, the lower-cost self-serve path is usually enough.
How do AgencyAnalytics and Whatagraph compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | AgencyAnalytics | Whatagraph |
|---|---|---|
| Integrations | More than 85 integrations (92 listed), including Google Analytics, Google Ads, Search Console, Meta Ads, LinkedIn, TikTok, HubSpot, Mailchimp, Shopify, Semrush, Ahrefs and BigQuery; MCP access for ChatGPT and Claude, API access, and a Google Sheets integration | 68 integrations across ads, SEO, social, analytics, email, ecommerce, call tracking and CRM, including Google Ads, Meta, LinkedIn, TikTok, GA4, Search Console, Semrush, Ahrefs, HubSpot and Salesforce; Custom APIs, Google Sheets and BigQuery sources; transfer to BigQuery and Looker Studio on Prime |
| Security | Custom permissions are included; SOC 2, GDPR, SSO and two-factor authentication were not stated, and its security page returned an error | GDPR and ISO 27001 certificates shown, an EU data center on both plans, and Google login or SAML for single sign-on; SOC 2, two-factor authentication and roles were not stated |
| Support | Standard email and chat support; priority support for volume pricing from 25 clients; Hours and response times are not stated | Live chat on both plans and a dedicated customer success manager; Prime adds priority support and an enterprise SLA; Regular office hours are stated without specific hours, and response times are not stated |
| Apps | No mobile app stated | No mobile app stated |
What are the pros and cons of AgencyAnalytics and Whatagraph?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
AgencyAnalytics pros
- White-labeled client portal, custom domain and custom email included for every client.
- 85+ integrations with unlimited data sources, dashboards and staff accounts.
- Report approvals, scheduling, goals, alerts and anomaly detection.
- A 14-day free trial and discounted per-client pricing from 25 clients.
AgencyAnalytics cons
- Priced per client, so cost scales with your client list.
- AI Tracker and Rank Tracker are paid add-ons priced by credits and keywords.
- Security details such as SOC 2, GDPR and SSO were not stated, and its security page returned an error.
- A mobile app was not stated, and no support response times are given.
Whatagraph pros
- White-label reports and linked report templates on both plans.
- 68 integrations with data blending, goals, alerts and an AI assistant.
- ISO 27001 and GDPR certificates shown, an EU data center, and SSO on both plans.
- Unlimited users and a dedicated customer success manager.
Whatagraph cons
- Max starts at about $1,118 a month billed annually, far above most rivals.
- A custom report domain, public API and BigQuery transfer need Prime or add-ons.
- There is no self-serve trial or monthly price, and every plan starts with a demo.
- SOC 2, two-factor authentication and response times were not stated.
What do reviewers say about AgencyAnalytics and Whatagraph?
G2 shows AgencyAnalytics at 4.7 from 463 reviews and Whatagraph at 4.5 from 279 reviews. Both are praised for ease of use and support.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| AgencyAnalytics | G2 | 4.7 / 5 | 463 |
| Whatagraph | G2 | 4.5 / 5 | 279 |
Reviewer themes for AgencyAnalytics
- G2 shows AgencyAnalytics at 4.7 from 463 reviews.
- G2 reviewers praise quick, straightforward dashboard and report creation.
- Reviewers like consolidated, branded reports that save time and are easy for clients to understand.
Reviewer themes for Whatagraph
- G2 shows Whatagraph at 4.5 from 279 reviews.
- G2 reviewers say the dashboards are clean, easy to build, and well suited to client reporting.
- Reviewers praise simple source connections, data blending, and responsive support.
How does setup differ between AgencyAnalytics and Whatagraph?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
AgencyAnalytics: Start the 14-day trial with one client, connect their main platforms, and build one dashboard and one scheduled report.
Whatagraph: Book a demo with two or three real clients, and ask how many credits your connected accounts would use.
What should agencies check before choosing between AgencyAnalytics and Whatagraph?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy AgencyAnalytics
- Multiply clients by the per-client price.
- Price the AI and Rank Tracker add-ons.
- Ask for security details.
- Use the 14-day trial on one client.
Before you buy Whatagraph
- Ask for a demo with your real client set.
- Confirm how many credits you need.
- Check whether you need Prime for the custom domain.
- Compare cost with per-client tools.
How should you test AgencyAnalytics and Whatagraph before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in AgencyAnalytics versus Whatagraph.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: AgencyAnalytics or Whatagraph?
Choose AgencyAnalytics for white-label reporting at a much lower price and a free trial. Choose Whatagraph for a premium platform with a success manager and strong security evidence.
Most agencies will find AgencyAnalytics better value.
Choose AgencyAnalytics if
- You report to many clients and want white-label included.
- You want a client portal on your own domain.
- You want unlimited users, data sources, and dashboards.
Skip AgencyAnalytics if
- You want one price that does not scale with client count.
- You need published SOC 2, GDPR, and SSO details.
- You need advanced chart customization.
Choose Whatagraph if
- You have a very large reporting load and budget.
- You want white-label reports and linked templates on every plan.
- You want ISO 27001, GDPR, and an EU data center.
Skip Whatagraph if
- You want a free trial or monthly pricing.
- You are a small or mid-size agency.
- You need a custom report domain without Prime.
Frequently asked questions
- Is AgencyAnalytics or Whatagraph better?
- AgencyAnalytics for value, Whatagraph for premium support and security evidence.
- Which is cheaper?
- AgencyAnalytics.
- Which has a free trial?
- AgencyAnalytics offers 14 days. Whatagraph is demo-led.
- Which has more integrations?
- AgencyAnalytics lists 85 or more, and Whatagraph lists 68.
- Do both offer white-label reports?
- Yes.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- AgencyAnalytics pricing page
- Whatagraph pricing page
- G2