Alternatives
Best Supermetrics Alternatives for Agencies (2026)
By Red Kite Search Agency Created Updated 7 min read
Summary
Supermetrics is a solid choice, but it does not fit every agency. Databox: AI-powered analytics and reporting with a free plan. AgencyAnalytics: Client reporting dashboards built for marketing agencies. Whatagraph: Marketing reporting with white-label reports and AI agents. Prices and ratings below were checked in October 2026.
What are the best Supermetrics alternatives for agencies in 2026?
Supermetrics is the standard data connector, but it is not a finished reporting tool, limits sources and users tightly, and charges for extra destinations and accounts.
We compared each option with Supermetrics on price, scope, and public ratings, so you can see what you would gain and give up by switching. Decide who will build dashboards first.
The three alternatives below are the usual comparisons: a dashboard tool with a free plan and two finished reporting platforms.
The shortlist is Databox, AgencyAnalytics, Whatagraph. The table puts them next to Supermetrics.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Supermetrics | 4.2 / 5 | G2 4.4 | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. | Small to enterprise teams |
| Databox | 4.1 / 5 | G2 4.4 | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. | Freelancers to mid-size agencies |
| AgencyAnalytics | 4.5 / 5 | G2 4.7 | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. | Small to large agencies |
| Whatagraph | 4 / 5 | G2 4.5 | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. | Mid-size to large agencies |
Why do agencies look for Supermetrics alternatives?
Agencies usually look beyond Supermetrics because they want a finished client portal without building dashboards in another tool.
Others want predictable per-client pricing or white-labeling included.
Common limitations of Supermetrics
- Starter allows 3 data sources, 1 user and 1 destination.
- Extra destinations, users, sources and accounts are paid add-ons.
- It is a connector, not a client-facing reporting portal.
- Role-based permissions, mobile apps and response times were not stated.
Is Databox a good Supermetrics alternative for agencies?
Databox is a dashboard tool with a free plan, 130 or more integrations, and an Agency plan. It is not a warehouse pipe.
Databox connects more than 130 tools into dashboards, KPI tracking, goals, anomaly detection and an AI analyst called Genie, with mobile apps and an MCP server. It has a free plan, tiered paid plans, and an Agency plan with unlimited users and account packs.
Who it suits: Agencies and teams that want KPI dashboards and AI analysis at a lower price, with a free plan to start.
Databox pros
- A free plan for 3 data sources and 1 dashboard, plus a 14-day trial of any plan.
- 130+ integrations, an MCP server, REST API and iOS and Android apps.
- Agency plan with unlimited users, bulk actions and custom templates.
- SOC 2 Type 1 and ISO-aligned controls stated, with encryption at rest and in transit.
Databox cons
- White-labeling costs an extra monthly fee, even on the Agency plan.
- Data source and user limits rise by plan, so costs grow as you add clients.
- SSO and two-factor authentication are a paid add-on.
- No formal support SLA, and a median resolution time of around five business days.
Is AgencyAnalytics a good Supermetrics alternative for agencies?
AgencyAnalytics is a finished reporting platform with white-label portals included and per-client pricing.
AgencyAnalytics pulls data from more than 85 marketing integrations into white-labeled client dashboards and automated reports, with a client portal on your own domain, report approvals, goals and alerts, AI insights, and a built-in rank tracker. Pricing is per client.
Who it suits: Marketing agencies that report to many clients and want white-label dashboards, a client portal, and rank tracking in one tool.
AgencyAnalytics pros
- White-labeled client portal, custom domain and custom email included for every client.
- 85+ integrations with unlimited data sources, dashboards and staff accounts.
- Report approvals, scheduling, goals, alerts and anomaly detection.
- A 14-day free trial and discounted per-client pricing from 25 clients.
AgencyAnalytics cons
- Priced per client, so cost scales with your client list.
- AI Tracker and Rank Tracker are paid add-ons priced by credits and keywords.
- Security details such as SOC 2, GDPR and SSO were not stated, and its security page returned an error.
- A mobile app was not stated, and no support response times are given.
Is Whatagraph a good Supermetrics alternative for agencies?
Whatagraph is a premium reporting platform with white-label reports and a success manager. It costs far more.
Whatagraph connects 68 marketing data sources to dashboards and automated reports, with white-label customization, linked report templates, data blending, goals and alerts, and an AI assistant. It sells two plans, Max and Prime, with unlimited users and credits for connected accounts.
Who it suits: Larger agencies and multi-location operators with high reporting volume and budget for a premium platform.
Whatagraph pros
- White-label reports and linked report templates on both plans.
- 68 integrations with data blending, goals, alerts and an AI assistant.
- ISO 27001 and GDPR certificates shown, an EU data center, and SSO on both plans.
- Unlimited users and a dedicated customer success manager.
Whatagraph cons
- Max starts at about $1,118 a month billed annually, far above most rivals.
- A custom report domain, public API and BigQuery transfer need Prime or add-ons.
- There is no self-serve trial or monthly price, and every plan starts with a demo.
- SOC 2, two-factor authentication and response times were not stated.
What is the quick verdict on each Supermetrics alternative?
If you only have a minute, this table gives our verdict on each alternative to Supermetrics, based on the research above.
| Tool | Verdict | Editorial score |
|---|---|---|
| Databox | A flexible, well-featured reporting tool with a free plan and a low-cost Agency tier. White-labeling is a paid add-on, and the plan limits on data sources and users mean the real price depends on your setup. | 4.1 / 5 |
| AgencyAnalytics | The most agency-specific reporting platform here, with every white-label feature included from the first client and unlimited users, data sources and dashboards. Per-client pricing grows with your client list, and AI and rank tracking are paid add-ons. | 4.5 / 5 |
| Whatagraph | A polished, premium reporting platform with white-label reports on every plan and a dedicated success manager. The entry price is high, and a custom report domain and BigQuery transfers need Prime. | 4 / 5 |
How much do Supermetrics and its alternatives cost?
Supermetrics Starter costs $44 per month on annual billing. Databox Analyst costs $71 per month, AgencyAnalytics costs $20 per client per month, and Whatagraph Max starts from $1,118 per month.
| Tool | Pricing summary |
|---|---|
| Supermetrics | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. |
| Databox | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. |
| AgencyAnalytics | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. |
| Whatagraph | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. |
What do reviewers say about Supermetrics and its alternatives?
Review-site scores are a useful signal for how happy teams are after the first few months. They are snapshots from October 2026, and review counts differ widely between tools.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Supermetrics | G2 | 4.4 / 5 | 824 |
| Databox | G2 | 4.4 / 5 | 194 |
| AgencyAnalytics | G2 | 4.7 / 5 | 463 |
| Whatagraph | G2 | 4.5 / 5 | 279 |
Which Supermetrics alternative suits which kind of agency?
The right pick depends mostly on team size, how clients interact with the tool, and whether you need money data. This table maps common situations to a recommendation.
| Agency situation | Best pick | Why |
|---|---|---|
| Agencies with many clients | AgencyAnalytics | Finished white-label reporting. |
| Small budgets | Databox | A free plan to start. |
| Large agencies | Whatagraph | A premium platform. |
How hard is it to switch away from Supermetrics?
Export your query templates and data source lists from Supermetrics before you leave.
Reconnect sources in the new tool and rebuild dashboards.
Run both setups for one reporting cycle.
Before you leave Supermetrics
- List the sources and destinations you use.
- Check whether the new tool covers them.
- Compare total cost.
- Export templates.
- Overlap for a reporting cycle.
How do you choose the right Supermetrics alternative?
Decide whether you want to build dashboards yourself.
Compare the total cost of a connector plus a dashboard tool with an all-in-one platform.
A quick decision guide
- Choose Databox for dashboards with a free plan.
- Choose AgencyAnalytics for finished white-label reporting.
- Choose Whatagraph for a premium platform.
- Stay with Supermetrics for connectors and custom dashboards.
- Trial a finished platform against your current setup.
Frequently asked questions
- What is the best Supermetrics alternative?
- AgencyAnalytics for finished reporting, Databox for a free plan, and Whatagraph for a premium platform.
- Why do agencies look beyond Supermetrics?
- It is not a client-facing reporting tool and limits sources and users.
- Which alternative includes a client portal?
- AgencyAnalytics and Whatagraph.
- Which alternative has a free plan?
- Databox.
- Does Supermetrics have a free trial?
- Yes, 14 days with no credit card.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Supermetrics pricing page
- Databox pricing page
- AgencyAnalytics pricing page
- Whatagraph pricing page