Alternatives
Best GetResponse Alternatives for Agencies (2026)
By Red Kite Search Agency Created Updated 8 min read
Summary
GetResponse is a solid choice, but it does not fit every agency. ActiveCampaign: Marketing automation and CRM with email and SMS. MailerLite: Simple, low-cost email marketing with a free plan and no multi-account discounts. Brevo: Email, SMS and WhatsApp marketing with transactional email and CRM. Prices and ratings below were checked in October 2026.
What are the best GetResponse alternatives for agencies in 2026?
GetResponse is broad, but there is no agency plan and user counts are fixed.
We compared each option with GetResponse on price, scope, and public ratings.
The three alternatives below are an automation-focused tool, a low-cost tool, and a send-based pricing tool.
The shortlist is ActiveCampaign, MailerLite, Brevo. The table puts them next to GetResponse.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| GetResponse | 4 / 5 | G2 4.3 | At 1,000 contacts. Free $0 with a 14-day premium trial. Email Marketing $19 monthly or $15.58 billed yearly (3 users). Marketing Automation $59 monthly or $48.38 yearly (5 users). Ecommerce Marketing $69 monthly or $56.58 yearly (5 users). MAX is custom. | Small agencies to mid-size teams |
| ActiveCampaign | 4.3 / 5 | G2 4.4 | 14-day free trial. Starter $15, Plus $49, Pro $79 and Enterprise $145 a month on annual billing at 1,000 contacts. | Small to enterprise teams |
| MailerLite | 4.2 / 5 | No review-site rating found | Prices at 500 subscribers. Free $0 for 250 subscribers. Growing Business $12 monthly or $10.80 billed yearly. Advanced $25 monthly or $22.50 billed yearly. Enterprise is custom. Each account needs its own plan and billing. | Freelancers to small agencies |
| Brevo | 4.2 / 5 | G2 4.5 | Free plan. Starter $8.08, Standard $16.17 and Professional $449.08 a month on annual billing ($9, $18 and $499 monthly); Enterprise from $2,499 a month. | Small to enterprise teams |
Why do agencies look for GetResponse alternatives?
Agencies usually look beyond GetResponse for deeper automation, lower prices, or sub-accounts.
Others want stated certifications.
A fair test is to run one real client list through each option for two weeks. Track setup time, how often the team got stuck, and whether the campaigns were good enough to send without rework. Real use shows differences that feature lists hide.
Cost behaves differently in each tool. Some charge per account with subscriber tiers, some per user, and some have agency plans. Count what you will really use over twelve months, including a separate plan for each client, before you compare headline prices.
Think about the client side. Clients judge your agency by the campaigns and reports they receive, so look at the finished email and the reporting as a client would, and check what a client can see, change, or break.
Finally, plan the move. Export your lists, suppression data and templates, rebuild automations one at a time, and warm up sending gradually so deliverability does not suffer during the switch.
Common limitations of GetResponse
- No agency or client-account plan; rebranding is on custom MAX.
- Free is limited: webinars of 10 people, a GetResponse badge and 1,000 landing page visitors.
- Prices at 1,000 contacts rise with list size.
- Security certifications and a mobile app were not stated.
Is ActiveCampaign a good GetResponse alternative for agencies?
ActiveCampaign is an automation-focused platform with a very large G2 base.
ActiveCampaign combines email marketing, multi-step automation, a built-in CRM, landing pages and SMS (as an add-on) with more than 1,000 integrations and 950 automation recipes. It sells Starter, Plus, Pro and Enterprise plans priced by contact tier, each with a 14-day trial.
Who it suits: Agencies that build detailed automation and lifecycle journeys for clients and want a CRM alongside email.
ActiveCampaign pros
- Plans from $15 a month on annual billing at 1,000 contacts, with a 14-day trial.
- More than 1,000 integrations and 950+ automation recipes.
- Unlimited automation actions from Plus, plus landing pages and a CRM.
- MFA on every account, SSO, and a SOC 2 report through its Trust Center.
ActiveCampaign cons
- Prices shown are annual at 1,000 contacts; monthly prices were not shown.
- Starter limits automations to 5 actions and includes only 1 user.
- SMS and pipelines are paid add-ons.
- Client accounts for agencies and data hosting regions were not stated.
Is MailerLite a good GetResponse alternative for agencies?
MailerLite is simpler and cheaper, with a free plan.
MailerLite is an email marketing platform with a drag-and-drop editor, automations, landing pages and websites. It sells a free plan, Growing Business and Advanced plans priced by subscriber count, and a custom Enterprise plan. Each account needs its own plan and billing.
Who it suits: Small agencies and their small-business clients that want an affordable, easy email tool.
MailerLite pros
- Free costs $0 for 250 subscribers, 2,500 emails a month and 2 seats.
- Growing Business costs $12 a month, or $10.80 billed yearly, at 500 subscribers with 3 seats.
- Advanced costs $25 a month, or $22.50 billed yearly, at 500 subscribers with unlimited emails and seats.
- A referral programme and an affiliate programme are offered to agencies and freelancers.
MailerLite cons
- No agency plan, sub-accounts or multi-account discounts: each account needs its own plan and billing.
- Prices rise with subscriber count, so each client list is priced separately.
- Free plan limits are tight: 1 website, 1 landing page and 3 active forms.
- Security certifications and a mobile app were not stated.
Is Brevo a good GetResponse alternative for agencies?
Brevo prices by emails sent and has a free plan.
Brevo is a customer platform with email marketing, SMS, WhatsApp, marketing automation, transactional email and sales tools. It has a free plan with 300 emails a day and priced plans by send volume, from Starter to Professional and Enterprise.
Who it suits: Agencies that want low-cost email with SMS and transactional sending, especially for EU-focused clients.
Brevo pros
- A free plan with 300 emails a day and transactional email features on every plan.
- Starter from $8.08 a month on annual billing.
- Unlimited automated multi-step workflows from Standard.
- Email, SMS and WhatsApp channels, with 150+ integrations.
Brevo cons
- Professional costs $449.08 a month on annual billing and Enterprise starts at $2,499 a month.
- Starter has basic reporting and no marketing automation.
- Security certifications and hosting regions were not captured (the security page returned an error).
- Only Professional lists phone support, and a mobile app was not stated.
What is the quick verdict on each GetResponse alternative?
If you only have a minute, this table gives our verdict on each alternative to GetResponse, based on the research above.
| Tool | Verdict | Editorial score |
|---|---|---|
| ActiveCampaign | A strong automation platform with a CRM, 1,000+ integrations and SOC 2 evidence. Plans are priced by contacts and shown annually only, user seats are limited on lower plans, and agency client-account features were not stated. | 4.3 / 5 |
| MailerLite | A well-liked, affordable tool that is easy to use, but it has no agency plan or sub-accounts: each client needs a separate account with its own billing, and the page says there are no multi-account discounts. G2 lists 1,115 reviews without a score in the snippet we read. | 4.2 / 5 |
| Brevo | A low-cost email platform with transactional email on every plan and SMS and WhatsApp channels. Prices are by send volume and automation starts on Standard, and security detail was not captured because its security page returned an error. | 4.2 / 5 |
How much do GetResponse and its alternatives cost?
GetResponse Email Marketing costs $19 a month at 1,000 contacts. ActiveCampaign Starter costs $15 a month billed yearly, MailerLite Growing Business costs $12 a month at 500 subscribers, and Brevo Starter costs $8.08 a month billed yearly.
| Tool | Pricing summary |
|---|---|
| GetResponse | At 1,000 contacts. Free $0 with a 14-day premium trial. Email Marketing $19 monthly or $15.58 billed yearly (3 users). Marketing Automation $59 monthly or $48.38 yearly (5 users). Ecommerce Marketing $69 monthly or $56.58 yearly (5 users). MAX is custom. |
| ActiveCampaign | 14-day free trial. Starter $15, Plus $49, Pro $79 and Enterprise $145 a month on annual billing at 1,000 contacts. |
| MailerLite | Prices at 500 subscribers. Free $0 for 250 subscribers. Growing Business $12 monthly or $10.80 billed yearly. Advanced $25 monthly or $22.50 billed yearly. Enterprise is custom. Each account needs its own plan and billing. |
| Brevo | Free plan. Starter $8.08, Standard $16.17 and Professional $449.08 a month on annual billing ($9, $18 and $499 monthly); Enterprise from $2,499 a month. |
What do reviewers say about GetResponse and its alternatives?
Review-site scores are a useful signal for how happy teams are after the first few months. They are snapshots from October 2026, and review counts differ widely between tools.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| GetResponse | G2 | 4.3 / 5 | 1,147 |
| ActiveCampaign | G2 | 4.4 / 5 | 14,813 |
| Brevo | G2 | 4.5 / 5 | 2,768 |
Which GetResponse alternative suits which kind of agency?
The right pick depends mostly on team size, how clients interact with the tool, and whether you need money data. This table maps common situations to a recommendation.
| Agency situation | Best pick | Why |
|---|---|---|
| Automation | ActiveCampaign | Deep workflows. |
| Low cost | MailerLite | Free plan. |
| Send-based pricing | Brevo | Free plan. |
How hard is it to switch away from GetResponse?
Export your contacts, automations notes, and unsubscribes from GetResponse before you leave.
Rebuild landing pages and automations in the new tool.
Warm up sending gradually and keep GetResponse until the new setup is tested.
Before you leave GetResponse
- List automations and pages.
- Export contacts.
- Compare cost.
- Rebuild templates.
- Warm up sending.
How do you choose the right GetResponse alternative?
Decide what features the client needs.
Compare cost per client.
A quick decision guide
- Choose ActiveCampaign for automation.
- Choose MailerLite for price.
- Choose Brevo for send-based pricing.
- Stay with GetResponse for webinars.
- Test each on one list.
Frequently asked questions
- What is the best GetResponse alternative?
- ActiveCampaign for automation, MailerLite for price, and Brevo for send-based pricing.
- Why do agencies look beyond GetResponse?
- No agency plan.
- Which alternative is cheapest?
- Brevo Starter is among the lowest.
- Does GetResponse have a free plan?
- Yes, after a 14-day trial.
- Which has the most G2 reviews?
- ActiveCampaign.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- GetResponse pricing page
- ActiveCampaign pricing page
- MailerLite pricing page
- Brevo pricing page